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Local SEO Is Huge – Google My Business and Algorithm Updates
Local SEO Is Huge We won’t mince words here: Local SEO is a big freaking deal! People search for products and services closest to them. It’s all about quick answers and convenience. When these searches happen, Google gives the user’s search results for companies closest to their location. What does this mean? It’s important that…
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How Email Marketing Fits Into Your Business
How Email Marketing Fits Into Your Small Business Sending company info and offers via email marketing is an easy way to boost sales. Even the smallest businesses can use email marketing, and it’s often less expensive than for larger companies. Starting email marketing can seem daunting, but it’s not only simple. But it can be…
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6 Tips For Natural Sounding Marketing Writing
6 Tips For Writing Marketing That Sounds Natural You may have a solid business, but it can be tough to write the messaging for your marketing materials without sounding either boring or pushy. Here are a few ways to relax your messaging to help customers complete their journeys toward a purchase. Formality Isn’t Necessary Quit Being…
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What The Google BERT Update Means For Your SEO Strategy
What The Google BERT Algorithm Update Means For Your SEO Strategy Google recently introduced BERT. Sorry, not you, Bert. We’re talking about a pretty big algorithm update called “Bidirectional Encoder Representations from Transformers”. This article does a great job of giving the details on how this update works. Basically, this update impacts SEO by shifting…
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Will Google Chrome Block My HTTP Website?
Will Google Chrome Block My HTTP Website? Addressing Google’s Mixed Content Announcement Marketers love to freak out every time Google makes a change. “OMG! ALGORITHM UPDATES! ALL WEBSITES ARE DOOMED!” Yeah, we’re a sensitive bunch and change is scary. So, naturally, some questions arose when Google recently published an announcement called “No More Mixed Messages…
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How To Define Your Target Audience
Defining Your Target Audience Nearly every business needs print or digital marketing, but to avoid wasting ad dollars on the wrong potential customers, you’ll need to know exactly who to target. Here are some ways to define your target audience and how to market to them. Start With Common Metrics There are hundreds of characteristics…
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5 Tips For Marketing To Generation Z
5 Tips For Marketing To Gen Z “Kids nowadays! These damn millennials rabble rabble rabble!” Settle down there, dude. Put down those fists of rage. You’re pointing them at the wrong group anyway! People under 25 aren’t millennials. Anybody born after 1995 falls under a different category — Generation Z. Ahhh, lighten up! There’s nothing…
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Integrated Marketing: 7 Strategies Your Small Business Must Use
7 Integrated Marketing Strategies Your Small Business Must Use I really wanted to open this blog with a clever, funny intro, but I’m feeling brusque today. BRUSQUE, I tell you! Apparently, that’s a real word. I had to use a thesaurus because the word “blunt” seemed rather dull… Your small business needs an integrated marketing…
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Integrated Marketing Strategy
Why Your Small Business Needs An Integrated Marketing Strategy Keyword rankings aren’t worth a damn by themselves anymore. Seriously, they’re not. Even if your analytics show you in the #1 spot for a given keyword, there’s a good chance you’re still appearing on the middle of the results page. Here’s an example of a search…
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How To Brand Your Business
Tips for How To Brand Your Small Business Having the right branding can do wonders for your sales figures. A logo, company look and ad designs can grab the attention of your specific audience, while your brand voice can speak to them in just the right way to urge them to buy. Brand Personality The…
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How To Hire A Marketing Agency
How To Hire A Digital Marketing Agency For Your Small Business I’m gonna let you in on a secret … There is no secret sauce for marketing! People think the perfect marketing solution is just around the corner. They constantly jump from agency to agency looking for the magic marketing button. Seriously, don’t chase the…
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3 Tips For A Promo Products Strategy That Gets Results
Tips For A Strong Promotional Products Strategy Hello there! We recently wrote a blog explaining why promo products are awesome. If you’re on the fence about using a promo strategy, it might be a good idea to check out that post. Promotional items, giveaways, tchotchkes, trinkets or swag. Whatever you want to call them, the…
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3 Reasons Your Brand Needs A Promo Products Marketing Strategy
3 Reasons Your Brand Needs A Promotional Products Marketing Strategy Do you use promotional products to propel your brand? How about branded apparel? … It doesn’t? Oh, damn. That’s a cold-hard mistake right there. Look around your desk, your office, your catch-all drawer…how many logos do you spot? Right now, 80% of consumers have hung…
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Our Top 5 SEO Tips for Business Owners
The Top 5 SEO Tips for Small Business Owners What Is SEO? Google search results aren’t random, and—aside from paid ads—they don’t go to the highest bidder. Search results are ranked based on elements of your website. Search engine optimization (SEO) is the practice of adjusting these parts of your website to make you show…
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6 Keys To Creating A Stellar Website
6 Key Steps To Creating A Stellar Website Web development is a pain. A royal pain. That’s right, website development is the King of Pain in the Land of Marketing. Sorry, I didn’t mean to be such a drama queen… Website problems can be so frustrating to small businesses, especially when many don’t have developers…
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Looks That Kill: Expert Advice On Graphic Design
Expert Advice On Graphic Design Vince Neil and the boys weren’t singing about graphic design, but we’ll act like they were and sing it louder than hell. See that? Two Mötley Crüe references in one sentence! Glam Metal had something very right: People love visual stimulation. This applies just as much today as it did…
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We Have A New Website
We Have A New Website, And So Can You! The New Year is here, which means obligatory resolutions. We’re a marketing agency, so our resolution should probably revolve around that. There were a few choices we could have made for our resolution (our website could probably lose a little weight…). But we decided the best…
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