Small Business Saturday: Digital Marketing Tips for Your Business

November 27, 2021

Digital Marketing Tips for Small Business Saturday 11/27/21

Small Business Saturday is here! Today we’re sharing some foolproof ways to boost your small business’ online visibility and bring in new customers. The world needs to know about your amazing products and services, here are a few ways you can reach them.

Have a Quality Website

When we say “quality”, we mean more than just building a website design that looks good. In order to be found by your ideal customers you have to incorporate the following:

  • SEO best practices
  • Relevant keywords
  • Headers that describe the page’s content well
  • Attention-grabbing meta titles and descriptions
  • A clean sitemap
  • Structured data
  • Short URLs
  • Alt text on images
  • And much more… (learn more about SEO using the link in our bio)

Claim and Own Your Google My Business Listing

The Google My Business listing is a free local SEO tool available to all small business owners. It provides countless opportunities to be found on Google with local searches. Claim your GMB listing and make your small business visible for important Google queries. You can claim your Google My Business listing here.

Google My Busines logo

Create a Facebook or LinkedIn Business Profile (It’s FREE)

Facebook and LinkedIn are great tools for small business marketing to boost visibility, reach new customers, share behind-the-scenes info, and provide value to their customers. We recommend using both FREE and PAID versions of social media marketing to reap the most benefit.

Post to Social Media Regularly

Consumers appreciate valuable content and insight more than ever from their favorite brands. One of the many benefits of regular posting is positioning yourself as an authority in your market by producing quality content for your customers such as blogs, articles, eBooks, and more.

Hire a Small Business Marketing Company That Has Your Best Interest in Mind

It’s no secret that the process of marketing your small business isn’t quick or easy. This post covers about 1% of small business marketing. With enough time and effort, anyone can effectively market their small business. We recommend taking the guesswork out of the process and working with an experienced small business marketing company like us!

CG Marketing Group is a Minneapolis Small Business Marketing Company with 40+ years in business. We aim to be your all-in-one marketing partner. When marketing evolved to digital we quickly embraced the change and now we help small businesses do the same.

To learn more about our small business marketing company click here.