Digital Marketing Agency
What is Digital Marketing?
Marketing has changed dramatically since the advent of the internet. With the emergence of social media sites, search engines, and smartphones, the bulk of marketing has shifted from analog to digital.
Every day, more and more eyes are being captivated by screens. Whether you’re a small or big business owner, making the shift to these more modern methods of advertising is essential to standing out from the competition. Our digital marketing agency can help you do just that.
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Digital Marketing Essentials
Social Media Marketing
The list of digital marketing channels is always growing. One most notable, and still in its infancy, is social media. Some estimates suggest nearly 4.48 billion people are using social media each day.
Social media marketing encompasses dozens of sites, but some honorable mentions include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Youtube, and Reddit.
Search Engine Optimization (SEO)
Generally mysterious and misunderstood by most, SEO is actually very powerful. Search engines are among the most used digital marketing channels. Google alone receives 3.5 billion searches each day.
Optimizing your website to appear in search engines (SEO) cannot be neglected if you hope to stand a chance of being found by your customers. Without search engine optimization on your website, your customers will find your competitors before they find you. To learn more about our SEO services click here.
Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
Services like Google Ads allow users to advertise their website using Pay-Per-Click/PPC campaigns. These campaigns use advanced targeting to find your ideal customer based on keyword searches, demographics, interests, and intent and then serve them your ads in a handful of placements. These Google Ads placements include:
- Search Ads (text ads on the top of Google search results)
- Display Ads (image ads on other websites)
- Video Ads (a video ad on Youtube)
- Shopping Ads (shopping listings on Google)
- & in App Ads (your ad shows on mobile apps)
Email is used by upwards of 4 billion users per day. Email marketing is a cost-effective and engaging opportunity to educate, sell to, and communicate with your customers.
Having an email list with prospective customers or clients is a huge asset to any company, as it allows you to instantly reach your target audience for a low cost with a high return on investment.
Website Services & Web Design
Your website communicates your brand and your message to prospective customers. A good website design will include several important pieces to best convert your online traffic. Some of those include:
- A user-friendly experience
- Mobile optimization
- Valuable content
- Search engine optimization
- Compelling copywriting
- High-quality imagery and graphic design
- Contact forms
… Just to name a few.
Content Writing & Copywriting
Content writing and copywriting are essential parts of each aspect of digital marketing. Without compelling copy (the words used to describe & sell) your marketing efforts lack a solid foundation of articulation.
Without exceptional copywriting, your emails, social posts, paid ads, & website, will all fail to communicate your message and subsequently fail to generate conversions and increased profits. One could argue that without good copywriting, no digital marketing efforts stand a chance at getting the attention of your ideal customer.
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Digital marketing is a multi-faceted and time-consuming monster of a project. Our digital marketing agency provides the full package with expertise in every necessary component of it. Working with us as an extension of your company will take the burden of digital marketing off of your shoulders.
Our experienced team will implement your personalized marketing plan based on your free digital marketing audit. Let us give you peace of mind and show the world what you have to offer.
Read on to learn more about our array of digital marketing services and how they can benefit your business. Or contact us today to get your free digital marketing audit and proposal!