PPC & Google Ads Management
If you’re looking to bring awareness to a new website, scale your business, or compensate for a slow season, Pay-Per-Click (PPC) ads may be the perfect avenue.
In fact, PPC visitors are 50% more likely to purchase something than organic visitors. If you need to grow, our PPC management team can provide expert pay-per-click services to your small business.
With the help of PPC ads, you can shortcut your way to a higher ranking in Google, and even pay for ad space on social media sites. Earning higher organic Google rankings generally takes a significant amount of time and resources. So if you’re looking for immediate results, PPC ads are your best bet.
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What Are Pay-Per-Click (PPC) Ads?
Pay-Per-Click ads can help your small business promote brand awareness, and get immediate results by increasing traffic, lead generation, and scalability. PPC ads come in many variations, the most widely recognized being Google Search Ads. Google Search Ads allow for a website owner to pay for a placement at the top of the Google Search Engine Results Page (SERP).
Other variations of PPC ads include social media advertising, display ads, Google Shopping ads, and YouTube ads. PPC ads are often charged by clicks, not impressions. This means you only pay when someone clicks on your ad.
What Are The Different Kinds Of Pay-Per-Click Ads?
Done right, PPC search engine marketing can be a reliable and highly effective channel for achieving a substantial return on investment. The success of your PPC campaigns largely depends on various factors, including the industry you’re in, the competition, and the specific goals you aim to achieve.
Different types of PPC ads, such as search ads, display ads, shopping ads, and video ads, each have unique advantages and are better suited for certain industries and objectives.
Types of PPC Ads
Search Ads
PPC search ads are the most well-known, considering we see them almost every time we make a Google search. These types of ads also appear on other search engines such as Bing, DuckDuckGo, and Yahoo. You can identify Google search ads by looking for the word “Ad” at the top left of a search result.
Display Ads
Display ads appear on Google’s partner sites. These partner sites are called the Display Network and there are estimated to be about 2 million websites on it. Unlike search ads, display ads don’t appear after a search prompt on a search engine. Rather, display ads are shown to users who have expressed interest in a particular product or service in the past.
Video Ads
Video marketing is popular and effective. According to Hubspot, video is the most commonly used content marketing format, passing blogs and infographics. PPC video ads are played before other videos on YouTube and additional video partners on Google’s Display Network.
Shopping Ads
Shopping ads are displayed on the top of the Google search engine results page. These ads are displayed with an image, price, and description of the item. Shopping ads are ideal for eCommerce brands with large product catalogs. Shopping ads have the benefit of higher conversion rates as well as appearing for free in the Google Shopping tab.
Social Media Ads
Social media advertising continues to be one of the most effective paid advertising channels. According to Sprout Social, social media advertising is ranked second in success behind search engine marketing by B2B marketers.
Retargeting Ads
PPC remarketing ads give advertisers the ability to connect with potential customers who have visited your website at some point in the past. Retargeting ads can be a great way to increase brand recall and spark awareness. These types of ads tend to be more affordable and convert well due to their previous knowledge of your business.