Social Media Advertising:
The Highest ROI Advertising
Promoting your small business has never been easier. Social media advertising services give business owners the chance to take their results into their own hands and use tools to:
- Reach new customers
- Sell physical products
- Compensate for a slow season
- and so much more
With the help of advertising tools, our social media experts can create enticing ads and deliver them to your prospects where they spend their time online. Best of all, these platforms are affordable and can produce transformative results.
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What is Social Media Advertising?
Social media advertising is the process of using video, image, and text ads to encourage action from social media platforms. Facebook, Instagram, Pinterest, & Twitter all have marketing tools available for use to anyone. These tools allow small business owners to advertise locally, nationally, or globally, to their ideal customers using audience targeting data.
The targeting variability in paid social media advertising is vast. Targeting options include:
- Location
- Behavior
- Demographics
- Interests
- And connections
Social Media Marketing vs. Social Media Advertising
Social media marketing and social media advertising are two very different landscapes. Social media advertising involves creating paid promotions to target qualified audiences at scale. Social media marketing involves unpaid endeavors. Free and organic social media marketing activities include sharing content, links, images, videos, stories, and more.
Using these strategies in tandem is powerful. With the assistance of paid social media advertising, your organic marketing efforts can receive significantly more opportunities for engagement and exposure. Social media marketing and advertising can be an effective combo for increasing reach, impressions, engagement, and brand awareness.
Benefits of Using Social Media Ads
Get Ahead Of The Competition
While your competitors spend months trying to gain a following on social media using organic and free methods, you can get ahead of them by including paid social media advertising in your marketing toolbelt. Implement this into your marketing strategy to quickly see increased brand awareness, increased engagement, and a boost in revenue.
Detailed Analytics
Our team will be able to provide you with important insights into your campaigns with actionable steps to improve and optimize them. Details available to us in these tools include: Engagement rate, reach, impressions, cost-per-click, clickthrough rate, cost per mile, and cost-per-acquisition.
Improved Brand Recognition
Using social media advertising services is a solid way to improve brand recognition, especially when targeting a small geographical area or online audience. Targeting small, qualified audiences repeatedly with branded content will keep your brand in the back of their mind. This kind of marketing also helps to inspire word-of-mouth recommendations and sales.
Increased Engagement
Using social media advertising services to boost or sponsor your content can make dramatic improvements to your online engagement. Engagement campaigns can be used to promote your favorite high-quality and popular content.
Effective Use of Resources
Social media advertising remains one of the most cost-effective means of driving valuable actions from customers. A fairly large budget can go a long way on these platforms and has the potential to produce significant results for any sized business.
Improved SEO
Sharing quality content on social media can help drive shares and backlinks which are key factors in good SEO. Having a social media presence on several key players is also a large ranking factor with search engine algorithms.