Social Media Advertising

Promoting your small business has never been easier. Social media advertising services give business owners the chance to take their results into their own hands and use tools to:

With the help of advertising tools, our social media experts can create enticing ads and deliver them to your prospects where they spend their time online. Best of all, these platforms are affordable and can produce transformative results.

An Introduction To Social Media Advertising

Social media advertising is the process of using video, image, and text ads to encourage action from social media platforms. Facebook, Instagram, Pinterest, & Twitter all have marketing tools available for use to anyone. These tools allow small business owners to advertise locally, nationally, or globally, to their ideal customers using audience targeting data.

The targeting variability in paid social media advertising is vast. Targeting options include:

With such specific audiences, social media advertising can be a significant source of income for businesses.

Social Media Marketing vs. Social Media Advertising

Social media marketing and social media advertising are two very different landscapes. Social media advertising involves creating paid promotions to target qualified audiences at scale. Social media marketing involves unpaid endeavors. Free and organic social media marketing activities include sharing content, links, images, videos, stories, and more.

Using these strategies in tandem is powerful. With the assistance of paid social media advertising, your organic marketing efforts can receive significantly more opportunities for engagement and exposure. Social media marketing and advertising can be an effective combo for increasing reach, impressions, engagement, and brand awareness.

Benefits Of Using Social Media Advertising Services

Using paid social media advertising to supplement your organic content strategy should be standard practice for any small business. Relying on organic impressions and reach can take months and sometimes even years to grow a significant online following. By supplementing your organic strategy with paid advertising your brand can have a quantum leap in impressions overnight.

Get Ahead Of The Competition

While your competitors spend months trying to gain a following on social media using organic and free methods, you can get ahead of them by including paid social media advertising in your marketing toolbelt.

Implement this into your marketing strategy to quickly see increased brand awareness, increased engagement, and a boost in revenue.

Detailed Analytics

Our team will be able to provide you with important insights into your campaigns with actionable steps to improve and optimize them. Details available to us in these tools include:

Engagement rate

Engagement rate is the total number of engagements divided by the total number of unique users reached. Engagement rate can tell us a lot about whether or not your ad is being received well by the intended audience. A low engagement rate will tell us something needs adjusting in the messaging, copy, offer, or visual content used in the ads.


Reach tells us how many unique viewers our ads have been shown to and does not take into account how many times those individuals have seen our ads.


Impressions tell us how many times our advertisements have been shown to viewers. Social media advertisements will usually be shown to users more than once, so this number is generally close to or higher than the reach number.

Cost-per-click (CPC)

Cost-per-click takes our total ad spend over the life of the campaign and divides it by the number of clicks. The average CPC in Facebook ads is $1.72. A high CPC will tell us that the ad needs a second look and should be revised. A low CPC indicates that an ad is performing well and a winning formula has been found.

When appropriate, ads with a low CPC should be run continuously, especially if they are generating a positive ROI. The winning strategy used in these ads should also be noted for use in future advertisements.

Clickthrough rate (CTR)

Clickthrough rate is calculated by taking the number of clicks an advertisement receives and dividing it by the number of times the ad has been shown. For advertisements with clear calls to action, monitoring CTR is vital to determine if your ad is successful.

Cost-per-mille (CPM)

Cost-per-mille is the cost per 1000 impressions, usually measured when running brand awareness campaigns.

Cost-per-acquisition (CPA)

When attempting to drive specific calls to action such as calls, clicks, downloads, sign-ups, etc CPA is a good indicator of the ad’s relevance with a given audience. The higher the CPA, the less relevant or compelling your offer is.

Improved Brand Recognition

Using social media advertising services is a solid way to improve brand recognition, especially when targeting a small geographical area or online audience. Targeting small, qualified audiences repeatedly with branded content will keep your brand in the back of their mind. This kind of marketing also helps to inspire word-of-mouth recommendations and sales.

Increased Engagement

Using social media advertising services to boost or sponsor your content can make dramatic improvements to your online engagement. Engagement campaigns can be used to promote your favorite high-quality and popular content.

Save On Marketing Costs

Social media advertising remains one of the most cost-effective means of driving valuable actions from customers. A fairly large budget can go a long way on these platforms and has the potential to produce significant results for any sized business.

Improved SEO

Sharing quality content on social media can help drive shares and backlinks which are key factors in good SEO.

Our Social Media Advertising Services

Sponsored Social Media Advertisements

Creating, writing, and designing effective social media advertisements is hard. Our social media advertising team will take the time to understand your company’s unique sales proposition, and your goals to create winning campaigns. With a clear vision, our team determines the most appropriate marketing channels for you and launches campaigns on your behalf with constant expert monitoring.

Social Media Brand Management

Part of creating advertisements for social media is remembering branding. Your brand’s voice, tone, and design are always respected when creating ads and representing your online personality. Our social media advertising team is skilled at adapting offers and messaging to perfectly represent your brand in a fun and professional manner.

Social Media Content Creation

Creating social media advertisements requires knowledge of copywriting, design, consumer psychology, and technical prowess. Without these important parts, creating your own social media ads could prove to be difficult.

Social Media Copywriting

Our social media copywriting experts have a vast knowledge of consumer psychology, calls to action, and effective means of driving cash-generating actions from your customers.

Our Recommended Social Media Advertising Channels

Facebook Marketing

Facebook marketing is easily the first choice for most social media advertising campaigns. Its large user base, highly customizable targeting, and low cost are all great reasons to use Facebook marketing in your social media advertising strategy.

Instagram Marketing

Instagram marketing is a platform that favors visual content such as images and videos. Using Instagram for paid social media advertising is great for brands with younger audiences and products or services best represented visually.

Our Instagram marketing team will help create content, copywriting, and offers to help you drive sales and positive ROI.

YouTube Marketing

Video marketing is so effective that 57% of consumers say that watching product videos makes them more confident in online purchase decisions. Using YouTube ads for marketing your small business can help you reach new audiences in pre-roll advertisements on popular videos.

LinkedIn Marketing

LinkedIn marketing is a great way for professionals and organizations to develop B2B relationships and share their best content. LinkedIn users often share blogs, articles, infographics, and business advice. Using LinkedIn for B2B ads can produce lower costs and higher CTR compared to other advertising platforms.

Why Work With Us For Your Social Media Advertising Services?

Detailed Insights

With the help of advertising tools and detailed reporting, you’ll receive frequent in-depth insights from our social media advertising team. Frequent analysis of your advertising reports helps to determine the relevance of ads. We use this information to make any necessary adjustments to your campaigns and ensure effective use of your budget.

Expert Team

When you work with CG Marketing Group our expert team becomes an extension of your business. All the necessary elements of creating social media advertisements can be handled by us including copywriting, graphic design, and strategy.

We’re A Long-Standing Marketing Agency

CG Marketing Group has been in business for 40+ years. We aim to provide the full spectrum of marketing essentials to small businesses and elevate them to new levels of success. With the pressure to market your small business at an all-time high, we strive to lighten the load and provide top-tier service no matter the budget.

“This company has been outstanding to work with from the brainstorming and idea level throughout the extensive web building process, site management, search engine optimization, and market placement. They have a great balance of function and simplicity, but yet can add a personable twist! I would highly recommend their team!"

-Lance C.

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