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Social Media Marketing

Minneapolis Social Media Marketing ServicesSocial media marketing icon man and woman using smartphones

Social media marketing services are becoming increasingly popular with each passing moment. For some, social media is their only form of news and media consumption.

Not only do most users find social media to be important in their lives, but search engines also use social media presence as a means of ranking websites. Without a social media presence, your small business’s marketing is likely missing out on several opportunities for reaching new customers.

Become Popular With Social Media NOW!

Social media as a marketing tool can be highly effective in many ways. These platforms can be used for brand awareness, brand management, lead generation, paid advertising, and can assist in selling physical products. The list of benefits continues to grow as new updates are pushed out to the platforms on a regular basis.

What Is Social Media Marketing?

Social media marketing is the process of creating and engaging with social media content for the purpose of reaching new audiences on social platforms. Using social media has become an essential part of staying competitive in almost every industry. Reaching new audiences and maintaining healthy SEO rankings are two of the most essential benefits of using social media marketing for small businesses.

2021 popular social media marketing services icons

What Social Media Platforms Do We Advertise On?

Facebook Marketing Facebook social media marketing services logo

Facebook marketing is arguably the most popular channel for social media marketing. It also happens to be one of the most affordable. With the tools available on the Facebook ads manager, you can reach highly targeted audiences who are likely to be interested in your product or service.

Facebook marketing can be done for free (organic) or paid (promoted). Paid Facebook advertising will produce the most immediate results and is a great tool for brand management, brand awareness, and lead generation. Our Facebook marketing company will assist in creating compelling Facebook ad copy, imagery, and offers for your audience to help drive growth to your brand.

Instagram social media marketing services logoInstagram Marketing

Instagram marketing gives us the opportunity to tell your brand’s story to a younger audience on a highly engaging platform. Instagram is a deeply visual platform where sharing captivating imagery (or video) is encouraged and often shared with other users.

With a strategic approach to Instagram marketing, you can quickly drive engagement, shares, and clicks to your small business. Our Instagram marketing company creates content calendars, attention-grabbing visual content, and compelling ad copy to help influence these outcomes.

YouTube MarketingYouTube logo

72% of businesses say that video has improved their conversion rate. Video marketing has become one of the most effective forms of marketing due to its highly engaging nature. With well-produced videos for use in YouTube marketing, your small business can reach new audiences in pre-roll ads on popular videos.

LinkedIn logoLinkedIn Marketing

LinkedIn is a social media platform for business professionals and organizations. LinkedIn marketing is an effective social media marketing tool for establishing B2B relationships, promoting blogs, articles, and recruiting. If your small business could benefit from building B2B relationships or promoting professional content, LinkedIn marketing could be a perfect fit.

Twitter MarketingTwitter marketing services logo

Twitter offers some unique opportunities for marketing your small business in a different way. Twitter marketing is widely used as a platform for businesses to express their personality, provide customer support, build a community, and stay up-to-date with trends and current events.

If Twitter marketing could be beneficial for your small business, our Twitter marketing specialists will help you integrate Twitter into your social media marketing arsenal and develop your brand’s personality.

Become Popular With Social Media NOW!

Benefits of Social Media Marketing Services

When appropriate, social media marketing can be a powerful tool for various businesses and industries. A social media marketing strategy right for your business will take into account which platform is home to your ideal customers, and what kind of impact you want to have on them.

The myriad benefits of social media marketing can have a significant impact on your business’s ability to generate leads, sales, and engage with your customers where they’re at.

Increased Reach

Considering that Facebook alone amasses 2.7 billion active users per month, and the average consumer uses social media for 144 minutes per day, using social media marketing to help promote your business should be a no-brainer. Done right, supplementing your marketing with social media virtually guarantees your business increased reach and impressions on the web.

Additional Stream of Leads

Social media marketing is a great place to collect leads for your business. Using lead generation tools like giveaways, quizzes, surveys, and lead magnets can help brands engage with and provide value to their customers while growing their email list. Our social media marketing services can help determine which social media channels make sense for your brand, and can even design lead generation tools for you.

Creative Autonomy

Social media marketing is not only effective but can be creatively inspiring and fun. With the help of social media channels, you have full creative autonomy over how your brand is perceived by your customers.

Similar to website design, the design of your content feed communicates far more than just words and pictures. Your branding, messaging, tone, and personality all come through when creating content for social media. To keep audiences engaged our social media experts will always keep things fun when creating content for your feed.

Segmented Marketing Channels

Each social media marketing channel has unique benefits and user bases. Depending on your business and industry, it doesn’t always make sense to use every platform. Your business may have more customers on Facebook compared to Instagram, for example.

The uniqueness of each platform is often an overlooked aspect of social media. Our social media marketing services provide a vast understanding of each platform and can help distinguish which channels are most appropriate for your small business.

Improve ROI & Profits

Social media channels offer an opportunity to small businesses for low-cost impressions and the possibility for virality. Organic reach on social media does take time to cultivate, but with the help of social media PPC ads, anyone can affordably become overnight celebrities in their community.

Social media PPC ads increase the opportunities to reach ideal customers and give small businesses more chances to hit their key performance indicators (KPI). Our social media marketing company can help your business build an organic following and use social PPC ads to generate more sales.

Improved SEO Rankings

Your social media profiles act as Name Address Phone Number (NAP) citations for your business which helps SEO. Additionally, sharing your content on these platforms to relevant audiences increases the likelihood of your content being shared across the internet. Social media marketing gives your brand a chance to share your blogs and articles, which are great ways to drive organic traffic to your site and improve your SEO.

Reach Your Audience More Frequently

When thinking of social media marketing, think of the user’s attention as a commodity. Users of social media spend increasingly more time on these platforms each day. Having a social media presence will drastically improve your reach online and the frequency of your brand’s impressions. Placing your brand where your customers are (social media) is starting to become a necessity and not just an option.

Improved Brand Trust & Authority

Using social media marketing to tell your story and share value-rich content with your audience will help foster trust and authority in your brand. Consumers are increasingly placing their trust in brands that are active on social media as well as engagement from brands. Consumers see these behaviors as stepping stones to more meaningful and genuine brand relationships.

Become Popular With Social Media NOW!

Our Social Media Marketing Services

Content & Copywriting

A good social media profile needs good copywriting. Your social media posts should focus on intent, branding, calls to action, and solving your customer’s problems. Our social media marketing services can assist in creating value-rich content ideas for your social media, as well as writing compelling copy.

Lead Generation

Consumers love to engage with relevant content on social media. It can be a great place to encourage brand engagement from your audience. Creating lead generation systems like giveaways, quizzes, surveys, discounts, and other lead magnets can help grow an email list in a short amount of time. Your email marketing can benefit greatly from the high participation rate of social media lead magnets. Our social media marketing services assist in creating engaging lead magnets for your brand for use with organic and paid traffic.

Brand Management

Managing your brand’s identity on social media is important, but it can be time-consuming. Our social media marketing team is skilled in creating content calendars, writing content copy, and managing your brand’s online personality in a professional and fun manner! We create social media content for you to encourage your audience to develop trust and engagement with your business.

Pay-Per-Click (PPC) Advertising

Platforms such as Facebook and Instagram offer business owners the opportunity to advertise their services to highly-targeted audiences for affordable prices. Businesses can leverage the user data on these social media platforms to deliver custom advertisements to their ideal customers via “Sponsored Ads”. Our social media marketing experts recommend using these tools to encourage lead generation, website traffic, eCommerce advertisement, and brand awareness. Our social media marketing team creates ads designed to drive invaluable actions to your business, leading to increased sales and brand awareness.

Search Engine Optimization (SEO)

By sharing value-rich content to your audience on social media, a natural outcome is sharing and backlinking. Our social media services improve your website traffic and SEO by creating and sharing unique, compelling content for your website and social media. The more your content is shared and linked to, the more your SEO rankings can improve over time.

Why Choose Our Social Media Marketing Services?

We Always Get Returns

Social Media Marketing is a science. With expertly written content, captivating imagery, strategic lead magnets, and irresistible offers, your brand is guaranteed to grow on social media.

Social Media Marketing Is Affordable

Using social media marketing tools such as organic content and paid PPC ads are some of the most affordable advertising methods with significant results. No matter your budget, social media marketing can work for you.

Investing In Social Media Is A Lasting Investment

Creating a social media feed is something that lasts. So long as these platforms are here, your social media presence can continue to make lasting impressions on your audience.

Expert Team With Diverse Skillsets

CG Marketing Group aims to be an extension of your company. Our expert team can provide your business with all the essential marketing skills you need to launch an effective campaign.

We’ve Been Around The Block

CG Marketing Group was originally a print-marketing company. With technology becoming more integral to marketing, we hope to help other businesses add this more modern form of marketing to their arsenal.
By utilizing our social media marketing services you can leverage expertise and produce positive results for your business without learning the nitty-gritty. Our goal is to help ease your mind while we make your business thrive.

Become Popular With Social Media NOW!

Social Media Marketing Services FAQs

What is social media marketing?

Social media marketing is a digital marketing tactic that utilizes social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Content is created for these platforms to communicate with audiences, drive brand engagement, and ultimately encourage sales.

How much does social media marketing cost?

Social media marketing is one of the most affordable marketing channels available in digital marketing. Social media marketing offers free forms of marketing as well as paid making it a great hybrid opportunity for reaching new audiences. The cost will depend on the industry, targeting, and budget allotment. Our social media marketing agency recommends spending at least $500-1000/month on your ad spend to see impactful results. A successful campaign providing return on investment should get a budget increase when appropriate.

What are the benefits of social media marketing for a small business?

Marketing on social media aims to boost reach, brand engagement, brand awareness, and encourage purchases from new customers. Depending on the industry of a given business, your audience may be using social media channels. These channels provide small businesses with a new avenue for reaching well-qualified customers at an affordable rate.

How frequently should a business post on social media?

Posting frequency depends on the specific social media channel and the industry of the business. Some industries find that posting multiple times per day provides the best return on investment. Other industries may find that frequent posting leads to lower engagement and loss of followers.

What is the difference between paid and free social media marketing?

Using social media to make free (organic) posts places content on your organic feed for anyone to see. Paid social media posts are created in the ads manager and only appear on a user’s feed when they are scrolling. Paid ads offer the advantage of targeting categories such as age, location, interest, and demographics.

What does a social media marketer do?

A social media marketer uses industry knowledge to create, organize, and execute a social media marketing strategy for a small business. The marketer will devise a plan for which social media channels are appropriate for the business and its industry, as well as the target audience. Social media strategy considers what kinds of content the audience may want, as well as methods for encouraging engagement and new purchases.

Is YouTube social media?

YouTube is a social media platform because of a user’s ability to communicate with others and engage with creator content. YouTube videos are often shared from person to person thus categorizing the site as a highly social platform.

“This company has been outstanding to work with from the brainstorming and idea level throughout the extensive web building process, site management, search engine optimization, and market placement. They have a great balance of function and simplicity, but yet can add a personable twist! I would highly recommend their team!"

-Lance C.

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