Social Media:
Meet Your Customers Where They’re At
So you need social media marketing? Social media marketing services are becoming increasingly popular with each passing moment. For some, social media is their only form of news and media consumption.
Not only do most users find social media to be important in their lives, but search engines also use social media presence as a means of ranking websites. Without a social media presence, your small business’s marketing is likely missing out on several opportunities for reaching new customers.
Social media as a marketing tool can be highly effective in many ways. These platforms can be used for brand awareness, brand management, lead generation, paid advertising, and can assist in selling physical products.
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What is Social Media Marketing?
Social media marketing is the process of creating and engaging with social media content for the purpose of reaching new audiences on social platforms. There are 3 facets of our social media marketing services: Social Media Marketing (free/organic), Social Media Advertising (paid/sponsored), & Social Media Management (brand management).
Using social media has become an essential part of staying competitive in almost every industry. Reaching new audiences and maintaining healthy SEO rankings are two of the most essential benefits of using social media marketing for small businesses.
What Social Media Platforms Should You Use?
Facebook Marketing
Facebook marketing is arguably the most popular channel for social media marketing. It also happens to be one of the most cost-effective. With the tools available on the Facebook ads manager, you can reach highly targeted audiences who are likely to be interested in your product or service.
Instagram Marketing
Instagram marketing gives us the opportunity to tell your brand’s story to a younger audience on a highly engaging platform. Instagram is a deeply visual platform where sharing captivating imagery (or video) is encouraged and often shared with other users.
YouTube Marketing
72% of businesses say that video has improved their conversion rate. Video marketing has become one of the most effective forms of marketing due to its highly engaging nature. With well-produced videos for use in YouTube marketing, your small business can reach new audiences in pre-roll ads on popular videos.
LinkedIn Marketing
LinkedIn is a social media platform for business professionals and organizations. LinkedIn marketing is an effective social media marketing tool for establishing B2B relationships, promoting blogs, articles, and recruiting. If your small business could benefit from building B2B relationships or promoting professional content, LinkedIn marketing could be a perfect fit.
Twitter Marketing
Twitter offers some unique opportunities for marketing your small business in a different way. Twitter marketing is widely used as a platform for businesses to express their personality, provide customer support, build a community, and stay up-to-date with trends and current events.