Captivate & Convert With Quality Branding
We will help you establish, design, and implement your own unique branding to help you stand out from the competition. What is branding? Branding is the process of uniquely differentiating yourself, your company, and your services from the competition using visual design and storytelling.
Effectively branding your business can transform a dull, boring, and lackluster company image into something colorful, recognizable, and memorable. Your business’ branding (aside from great customer experience) is the part of your company that clients will remember the most.
Branding consists of your logo, color palettes, shape language, taglines, tonality, font, imagery, and positioning. It’s important to establish your brand identity early on so it can evolve in tandem with your business.
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Branding Leads To Positive Change & Evolution
Branding or re-branding your small business can have a transformative effect on your overall image and identity. There are countless examples of businesses that have rebranded and emerged from the ashes revitalized and new.
Branding or even rebranding can leave lasting impressions on your audience. If we take a look at the new Burger King logo for example (right) you’ll notice it’s kind of retro… in a good way!
Nostalgia is making a comeback in the last few years, and going back to a design like this can accomplish something fascinating. Nostalgia can transport Burger King’s customers into their childhood memories, motivating them to come back for a burger and get that feeling all over again.
Other great examples of logo redesign and intelligent branding exude elements of simplicity and minimalism. These are two dominating characteristics of modern logo design which leave customers feeling confident that this is a brand that keeps up with trends and is constantly evolving.
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Our Branding Services
Personality
Your company’s brand can largely be defined by imagining if your company was a person. We consider who your company “talks” to, how they interact, and how they look. Additionally, your brand’s personality includes things like beliefs, ideals, and core values.
Strategy
We strategically give your company a brand that will both make you unique and a strong player in your industry. We consider things like whether your company can explain things better than others, if it should be professional or more personable, or if it portrays a witty friend or an inspirational mentor.
The design in your brand isn’t just limited to your logo. Your design should be strong, unique, and consistent across your business cards, in-store displays, website – anything that is associated with your company.
The function of a logo has been used for thousands of years, from Roman banners to farmers branding their cattle. Today, every company that wants to be recognized has a logo.
Colors
Colors can say a lot about what your business represents. Colors are also thought to encourage certain psychological states in viewers. Strong blues are good for some while pastel yellows are better for others. We make sure your colors are as unique as possible and aren’t used by well-recognized companies.
Typefaces
A typeface is a style of letters, commonly called a font. Our designers choose typefaces that fit a company’s messaging and personality. A tall and thin typeface will portray one expression, while a wide and flowing typeface says something completely different.
If your company was a person, how would they talk to their friends and to strangers? How would they explain something or tell a joke? Our copywriters consider questions like these when creating a voice guide for your business.
Tagline
Taglines are the short phrases that sit near a logo (Nike’s “Just Do It.” or McDonald’s “I’m Lovin’ It”). If your company needs a tagline, we’ll create one that is memorable, effective, and all-around fun to say.