Integrated Marketing Solutions

Integrated Marketing is a custom strategy that combines traditional and digital marketing. It can include many channels such as print, email, direct mail, social media and PPC advertising and ends with immediate outcome reporting.

How It Works

We’ll start off by meeting with you to discuss your company goals, conduct database research, and begin to develop a unique strategy.

Next, we design a program to elevate your marketing results by using a digital strategy combined with personalized mailing and email marketing customized to each individual. Website landing pages will be created to record customer responses to the touchpoints.

Data Modeling

Our data modeling tool is an automated, easy-to-use tool that statistically profiles your best customers. Within minutes, your house file is matched against a comprehensive database of U.S. businesses or consumers to create a customized market penetration analysis.

The strength of it lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively. In three simple steps, you can purchase a list of prospects in your specific trade area that look just like your best customers!

Large Venue IP Targeting

Market to consumers at specific places and times

• Serve targeted digital ads to prospects while they’re connected to WiFi at chosen venues
• Identify target location: a sporting event, concert, convention, hotel, college campus, airport, trade show, etc.
• Once the venues are determined, a proprietary algorithm identifies the venue’s IP addresses
• Digital banner ads are served to the venue attendees that are connected to the facility’s WiFi

Venue Replay

Target retroactively with digital ads to consumers that have visited specific locations in the past – as far back as 6 months ago

• Reach an audience that has visited a specific venue, but is no longer at the location
• Once the venues are determined, the device IDs of users that searched the internet and received an ad placement via the venue’s WiFi are inventoried
• Digital banner ads can be served to those laptops, tablets, and mobile devices at home or at the office

Website Visitor Targeting

Identify & engage website visitors like never before:

• Gain access to a new source of leads that were previously unavailable
• Make your SEO, SEM, Adwords, and PPC investment pay off
• Combine data intelligence and marketing strategy for improved results
• Communicate with visitors that have shown intent
• Understand the journey your customers take with your brand
• Show relevance in future communications

1. Identification: The visitor that showed interest in you is identified when their contact info is matched and the complete contact record is exported
2. Act Instantly on Results: Using the data provided, Creative Graphics can assist you in engaging through multiple channels to connect with the same visitor that showed interest by going to your website
3. Maximize Your Ad Performance: Once the campaign begins, the recipient will see your brand-specific messages and offers through your desired channels, which could include direct mail, email, digital display, and paid social media advertising
4. Identification: The visitor that showed interest in you is identified when their contact info is matched and the complete contact record is exported
5. Relevance sparks conversions: Enticed by the personalized marketing messages that contain relevant content previously viewed online, the recipient completes a purchase
6. Expand Data Intelligence: You benefit from seeing the recipient return to your site to explore additional product and service offerings; thus continuing the multichannel marketing cycle

Connect With Us For Integrated Marketing Services

We’re committed to growing your business by combining online technology tools with traditional print advertising.

• Data Modeling
• B2C Prospect Data, B2B Prospect Data
• Postal/Mailing addresses and campaigns
• Email addresses and campaigns
• Digital Retargeting
• Social Matching campaigns
• SEO, Paid Search
• Website Visitor Targeting
• Graphic Design
• Copywriting
• Web Development
• Web Optimization
• Content Marketing / Blogging
• Results Reporting and Analysis