Digital Marketing

What is Digital Marketing?

Marketing has changed dramatically since the advent of the internet. With the emergence of social media sites, search engines, and smartphones, the bulk of marketing has shifted from analog to digital.

Every day, more and more eyes are being captivated by screens. Whether you’re a small or big business owner, making the shift to these more modern methods of advertising is essential to standing out from the competition. Our Minneapolis digital marketing agency can help you do just that.

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Digital Marketing Essentials

Social Media Marketing

The list of digital marketing channels is always growing. One most notable, and still in its infancy, is social media. Some estimates suggest nearly 4.48 billion people are using social media each day.

Social media marketing encompasses dozens of sites, but some honorable mentions include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Youtube, and Reddit.

Search Engine Optimization (SEO)

Generally mysterious and misunderstood by most, SEO is actually very powerful. Search engines are among the most used digital marketing channels. Google alone receives 3.5 billion searches each day.

Optimizing your website to appear in search engines (SEO) cannot be neglected if you hope to stand a chance of being found by your customers. Without search engine optimization on your website, your customers will find your competitors before they find you. To learn more about our SEO services click here.

Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

Services like Google Ads allow users to advertise their website using Pay-Per-Click/PPC campaigns. These campaigns use advanced targeting to find your ideal customer based on keyword searches, demographics, interests, and intent and then serve them your ads in a handful of placements. These Google Ads placements include:

Email Marketing

Email is used by upwards of 4 billion users per day. Email marketing is a cost-effective and engaging opportunity to educate, sell to, and communicate with your customers.

Having an email list with prospective customers or clients is a huge asset to any company, as it allows you to instantly reach your target audience for a low cost with a high return on investment.

Website Services & Web Design

Your website communicates your brand and your message to prospective customers. A good website design will include several important pieces to best convert your online traffic. Some of those include:

… Just to name a few.

Content Writing & Copywriting

Content writing and copywriting are essential parts of each aspect of digital marketing. Without compelling copy (the words used to describe & sell) your marketing efforts lack a solid foundation of articulation.

Without exceptional copywriting, your emails, social posts, paid ads, & website, will all fail to communicate your message and subsequently fail to generate conversions and increased profits. One could argue that without good copywriting, no digital marketing efforts stand a chance at getting the attention of your ideal customer.

Kickstart My Digital Marketing NOW!

Digital marketing is a multi-faceted and time-consuming monster of a project. Our Minneapolis digital marketing agency provides the full package with expertise in every necessary component of it. Working with us as an extension of your company will take the burden of digital marketing off of your shoulders.

Our experienced team will implement your personalized marketing plan based on your free digital marketing audit. Let us give you peace of mind and show the world what you have to offer.

Read on to learn more about our array of digital marketing services and how they can benefit your business. Or contact us today to get your free digital marketing audit and proposal!

The Benefits of Working With Us

Active Communication

Our team will be an extension of your business. You can count on us to be there every step of the way to answer questions or make adjustments.

Honest Critical Analysis
If something isn’t working, we won’t pretend like it is. We’ll be candid and work with you to find solutions.

Transparent Oversight
You’ll always know the exact status of your digital marketing projects and campaigns.

Competitive & Affordable Pricing

We have Digital Marketing packages to fit the needs of your company, whether large or small.

Personalized Plans

Our team of experts will analyze your digital marketing, pinpoint strengths, weaknesses, & opportunities to develop a personalized marketing plan just for you.

Proven Results

With the support of our awesome team and proven track record, your digital marketing presence and ROI will blossom.

Our Digital Marketing Objective

Digital Marketing is a modern, cost-effective way to grow your business by attracting new clients and engaging your current ones. People are searching for your service, but getting in front of them requires some know-how and a can-do attitude.

To get impactful results, you need to go beyond cookie-cutter strategies. At CG Marketing Group, you can work with one of the longest-standing advertising agencies in Minneapolis. We’re an experienced ad agency that creates custom digital marketing solutions tailored to exceed your business goals.

Our goal isn’t simply to improve your website analytics (although we do provide that data in our monthly reports). Anyone can increase traffic, but is that traffic converting? We want your company to get more leads, increase revenue, and grow.

Our Minneapolis digital marketing agency is one that you can partner with to get results. A partner that won’t give you the runaround and will always be honest about their work.

To best serve you, our team will perform a comprehensive analysis of your current digital marketing efforts. More specifically, a SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats.

With a clear understanding of your goals and your input, we‘ll develop a plan to deliver tangible results in the most cost-effective way.

But don’t take our word for it, listen to what our clients are saying.

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Contact us today or call us at (952) 447-5044 with questions.

Digital Marketing FAQs

What is digital marketing?

Digital marketing is the practice of using online media channels to promote a business or brand. These channels normally include search engine optimization (SEO), email marketing, and social media marketing, Digital marketing is online marketing executed with the intent of reaching a very specific target audience.

What does a digital marketer do?

Digital marketers optimize a company’s website and brand to be more easily found online (usually on search engines or paid ads). Digital marketers will create website content, blogs, and articles using keywords likely to be searched for by readers. To enhance results further, pay-per-click ads (PPC) can be used to reach new audiences on social media and search engines.

What are some examples of digital marketing?

Digital marketing can be defined in various ways. Different types of digital marketing include:

Why should I use digital marketing?

Digital marketing is a key influencing factor in almost all well-known companies and brands. Without digital marketing, a company could go unnoticed indefinitely. Digital marketing is effective and affordable compared to other means of marketing, making it one of the best marketing options for all sizes of businesses.

What’s the difference between digital marketing and digital advertising?

Digital marketing encompasses all forms of promoting your business through online communications, such as social media interaction, email promotions, your website and digital advertising.

Digital advertising is the process of paying to promote your brand on websites, Google search results pages, social media and more.

“This company has been outstanding to work with from the brainstorming and idea level throughout the extensive web building process, site management, search engine optimization, and market placement. They have a great balance of function and simplicity, but yet can add a personable twist! I would highly recommend their team!"

-Lance C.

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