Minneapolis Content Marketing
You’re thinking about using our Minneapolis content marketing services. A lot of people talk about it, but it’s confusing and you have no idea where to start. Totally understandable! “Content marketing” covers a lot of tactics and can be tricky to figure out.
What is Content Marketing?
Content marketing is a form of digital marketing that injects relevant information into the cyber bloodstream. It’s all about sharing knowledge, insights, and personal engagement through:
- Blogs
- Articles
- Case studies
- Email newsletters
- Web pages
- Social media posts
- White papers
- Infographics
- And a lot more
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How is Content Marketing Different Than Copywriting?
Copywriting is about selling. Promoting. Advertising. It’s a valuable form of marketing, but completely different than content marketing, which aims to teach or entertain an audience. Content Marketing helps your brand in the long term and will generate leads, but the immediate goal of the content should be to help people. To learn more about content marketing and it’s complexity, read our blog Writing Content That Converts [The Ultimate Technical Guide].
Why Use Content Marketing Services?
Because content marketing can help your business build its brand reputation and earn credibility. According to HubSpot, 47% of consumers look at 3-5 pieces of content before chatting with a sales rep. If you provide valuable content and open up your personality, you’ll be more likely to gain trust from potential customers.
However, don’t put out sub-par content just for the sake of doing content marketing. That only clutters your marketing and likely won’t generate positive ROI. You also need to make sure you do keyword research and incorporate strong SEO practices for everything you publish.
Gain trust and show value
Content gives you the opportunity to lend expertise in your field and provide helpful information. When you offer valuable information without a sales pitch, it helps you earn the trust of potential customers.
Communicate your message
Don’t expect people to know everything about your brand—tell them! We’re in an age of open communication. The more transparent you can be, the better.
Drive sales with CTAs and funnels
Develop content that takes website visitors on a journey. Use calls-to-action (CTA) throughout your copy to encourage
Reduce bounce rate
You want to avoid people ditching your website. The best way to do this is by having engaging content that answers their questions.
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Benefits of Content Marketing
Lead Generation
If your copy is gripping, people will want to know more. If they want to work with you, they’ll fill out your lead form.
Long-term ROI from SEO
Content marketing isn’t about quick wins. When you publish rich content that’s optimized for search engines, the result can be a snowball effect where your website earns more traffic as time goes on.
Authority and backlinks
When you create useful, respected content, you’ll be viewed as an authority on subjects in your industry. This will make you more enticing to other brands, who will then link to your content.
Our Minneapolis Content Marketing Services
Blogs/Articles
Serious and information, light and fluffy, and everything in between! Our content marketing experts will brainstorm content ideas and take care of the entire blog & article writing process.
Web Pages
Promote your services/products, tell your company story, and take visitors on a journey.
Social Media Posts
Share updates and connect with your audience.
Landing Pages
Generate leads with pages focused on specific products, services, and business locations.
Email Marketing
Reach your customers directly through custom email marketing campaigns.
Paid Ad Copy
Increase your conversions with gripping copy that inspires clicks and conversions.
Case Studies
Show your value with detailed case studies that demonstrate proof of how your company helps customers.
What To Expect Working With CG Marketing Group
- An adaptable team experienced with a diverse range of industries.
- In-depth competitive analysis to ensure your company sets itself above others in your industry.
- High-quality original content that ranks in Google and other search engines.
Our Content Marketing Process
We help clients with everything from websites to social media to email campaigns and beyond. Whatever content marketing they need, we can make it happen. Our process is easy:
- Meet to discuss business goals. This meeting often includes a content questionnaire.
- Develop a plan that encompasses agreed-upon strategies and objectives.
- Write researched, engaging content (web pages, blogs/articles, emails, etc.).
- Implement search engine optimization tactics.
- Promote the content online through social media or other channels.