Local SEO Services Minneapolis

Local SEO MinneapolisSearch Engine Optimization icon man and woman working on website with statistics and charts

Local SEO is essential. Did you know 86% of customers use Google Maps to find local businesses? Or that 62% of consumers will disregard a local business if they can’t find them online? That’s just the tip of the local SEO iceberg. Our team is highly skilled at getting you to rank using our local SEO in Minneapolis

It’s amazing that even with the obvious power of local SEO, over half of all local businesses have yet to claim their Google My Business listing. Still not convinced that you need local SEO services? What if we told you that 78% of local mobile searches result in an offline purchase?

Okay, local SEO is important … but what is it?

Get Found Locally ASAP!

What Is Local SEO?

How do you get found by your potential customers nearby? You do it with Local SEO.

Local Search Engine Optimization is the process of optimizing a business’s online presence to be easily discovered on search engines in a particular geographic area.

While traditional SEO attempts to rank a website nationally or locally, Local SEO takes into account “local”, “near me”, and geo-related keyword searches like “Minneapolis Local SEO services” or “Local SEO services near me” for example.

How Will Local SEO in Minneapolis Improve Your Small Business?

Entrusting your business’s success to chance just won’t cut it in today’s competitive market. Taking the time to work with an expert local SEO team means guaranteed results. With an optimized local SEO presence you can expect:

Higher Local Ranking On Google’s Search Engine Results Page

According to Forbes, when you search for something locally with the intent to buy, you’re going to end up clicking on one of the first 5 organic results. Very few Google users are going to search beyond the first page results. This is why it’s essential to do local SEO correctly or work with an SEO agency. An SEO agency can help you crack the code on reaching your local customers where they’re at.

Community Building

Building a community is so important to small businesses and can help them get repeat customers and referrals. Sparking discussion online can earn you shares, likes, reviews, blog posts, and valuable backlinks. Local consumers and businesses are more invested than ever in supporting local small businesses, so make sure they can find you.

Increased Foot Traffic

By employing local SEO best practices, you can not only increase foot traffic, but you can expect this traffic to be relevant and qualified to buy. Increasing foot traffic will lead to sales and a boost in overall revenue.

Relevant & Qualified Traffic (Online & Offline)

Applying local SEO best practices helps drive relevant and qualified traffic to your website and or storefront. A common SEO mistake is neglecting to target locally, resulting in your local business being found nationally or even globally. While this might not be a downside for some businesses, those who rely on both local and national traffic need to use a localized SEO approach when appropriate.

Increased Sales

So you’ve optimized your website and storefront using the local SEO best practices. As a result, your qualified foot traffic and website traffic has increased. Assuming your website, copywriting, branding, and messaging are all resonating with your audience, increased sales are inevitable!

Savings On Marketing Costs

Organic search results tend to perform better than paid ads. If you can successfully work your way onto the first page of Google, you’ve got yourself a form of free advertisement that works in perpetuity. Manage your local SEO effectively and you can maintain your spot for years to come.

Build Brand Trust And Authority

Getting in the highly-coveted #1 spot on Google (or somewhere close) tells customers that your business is trustworthy. Outranking your competition will help customers see you as an authority in your given industry. All of these benefits result in a positive feedback loop, leading to steady growth for your business online and off.

Our Minneapolis Local SEO Services & Tools

With the help of your free local SEO audit report, we can uncover valuable insights into the health of your business’s local SEO profile. With these insights, our SEO specialists will be able to create a detailed local SEO strategy tailored to your business’s current strengths and areas of improvement. Local SEO essentials will be analyzed including Google My Business, NAP citations, and more. We also optimize the on-page SEO of your website such as keywords, metadata, and schema code.

Keyword Research

Reaching your ideal audience in a particular geographical location requires the use of keywords tailored to that area. Keywords must be niche-specific and geo-targeted. Our local SEO experts identify the best keywords for your website and industry then develop a content optimization roadmap.

Google My Business OptimizationLocal SEO 3 pack example on Google search

Your Google My Business (GMB) listing is one of your biggest assets as a small business. Google My Business optimization is vital to get ranked in the local 3 pack (see image) when a customer searches for your product or service. Part of optimizing your GMB listing involves listing all of your services, locations, phone number, images, and making frequent posts.

Google My Busines logo

Website Optimization

Our local SEO services optimize your on-page keywords and metadata for geo-targeted audiences. Including geographical as well as industry-related keywords into your content helps with local ranking.

NAP Citation Oversight

NAP stands for Name, Address, Phone (Number). By listing your business’s NAP on local directories such as Yelp, FourSquare, and Yellowpages for example, you can instantly boost your website’s authority and ranking. These directories can be leveraged for higher rankings because search engines see them as high-value. Our local SEO agency will set up, optimize, and manage your local NAP citations for you. If any new platforms happen to gain popularity, we’ll be sure to add you to those as well.

Content Writing

The benefits of writing valuable content are practically limitless, but some of our favorites include improved SEO, lead generation, traffic, sales, brand trust, and authority. Content writing is one of the most effective (and affordable) tools in the digital marketing tool belt. Our local SEO agency will develop a content strategy to help bring value to your readers and drive more traffic to your business.

Local Social Media Advertising

Our local social media advertising agency uses platforms such as NextDoor, Facebook, and Instagram to help bring awareness to your brand. When it comes to driving traffic and generating leads, these social media platforms are affordable highly effective.

Get Found Locally ASAP!

Why Choose Us For Local SEO in Minneapolis?

We Always Get Results

Local SEO is a science. When executed properly, results always follow. Helping websites rank locally and nationally is a special skill we pride ourselves on.

Local SEO Services Are Affordable

We believe in offering Good, Better, Best to all businesses. No matter the budget, you will always get a good service.

Investing In Local SEO Is A Permanent Investment

Optimizing your website, GMB listing, and local NAP citations generally will not go away anytime soon. This means the work we do today will come to help your business stay relevant year-round.

Expert Team With Diverse Skillsets

CG Marketing Group aims to be an extension of your company. Our expert team can provide your business with all the essential marketing skills you need to launch an effective campaign.

We’ve Been Around The Block

CG Marketing Group was originally a print-marketing company. With technology becoming more integral to marketing, we hope to help other businesses add this more modern form of marketing to their arsenal.

By working with our local SEO agency you can leverage our expertise and produce positive results for your business without learning the nitty-gritty. Our goal is to help ease your mind while we make your business thrive.

Get Found Locally ASAP!

Local SEO Minneapolis FAQs

What is local SEO?

Local SEO is the process of optimizing a website’s online presence to be easily found by search engines such as Google, Yahoo, and Bing. It differs from traditional SEO in that it focuses exclusively on one localized area.

How to do local SEO?

Doing local SEO involves implementing local SEO best practices such as:

  • NAP citations (Name, Address, Phone)
  • Google My Business optimization
  • Using geo-specific keywords in website content
  • Building city pages
  • And more…

How does local SEO work?

With sufficient online data pointing to your website or local business search engines such as Google, Yahoo, and Bing can tell a reader where your business is. With enough data on the web, these search engines have more opportunities to serve your content in relevant search results on the search engine results page (SERP).

Why is local SEO important?

Without a local SEO strategy, your business may never be found by your ideal customers on search engines. The majority of customers looking for local businesses will do so using search engines. We recommend working with a local SEO services company to get the best results.

I get calls daily saying my business profile isn’t listed on Google and is not verified. What is a Google Profile and how do I get my profile “verified”?

A Google rep will never call you directly about unverified accounts. These calls are scams and solicitations for business. Google has a business profile platform called Google My Business, and in order to show up in the map listings on the search engine results page, you must have a “verified” profile on Google.com/mybusiness. Go to this URL and list your business and its credentials then click on verify. Google will either send you an automated phone call with a pin number to enter into the profile page or will mail you a postcard with your pin number.

“This company has been outstanding to work with from the brainstorming and idea level throughout the extensive web building process, site management, search engine optimization, and market placement. They have a great balance of function and simplicity, but yet can add a personable twist! I would highly recommend their team!"

-Lance C.

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