Minneapolis Email Marketing Agency
Email marketing is an essential part of any successful business. Nearly half of the planet is using email marketing each day, garnering more users than nearly any other digital platform. As a business owner, you must make use of this digital marketing channel as best you can. Our Minneapolis email marketing agency can help you utilize email the right way.
Email marketing is a highly effective digital marketing channel with the lowest cost and relative return on investment. But how does it work?
What is Email Marketing?
Email marketing is the process of generating leads through various digital marketing channels and nurturing those leads with email campaigns to spread brand awareness and trust, retain customers, and ultimately increase sales volume and profits
Types of email marketing vary, but the most common are:
- Welcome emails
- Exclusive offers
- Transactional emails
- Review emails
Why is Email Marketing Important for Your Small Business?
People are still using email in record numbers. A vast majority of email users still use their email to bargain hunt and find deals from brands they trust.
Without an email marketing plan, you’re selling your business short and leaving opportunities for sales on the table. According to HubSpot, 99% of all email users check their inbox every day, with some checking 20 times a day.
When leads are generated ethically and strategically, you can grow a loyal, responsive email list that can generate sales for your business for years to come.
What is an Email Marketing Lead?
A lead is a person who has shown interest in your product or service and eventually will be taken through your sales process (a funnel) to become a paying customer. Their interest is shown through various online activities such as:
- Engagement with your social media
- And offers/coupons claimed
Generally, these online actions involve collecting an email address or phone number. These activities help us segment leads and simplify the process of finding qualified individuals to sell to.
The Lead Generation Funnel
With a clear understanding of what email marketing is, why it’s important, and what a lead is, we can briefly touch on the lead generation funnel.
- A user surfing the web comes across some of your digital marketing content such as your social media, website, blog, or digital advertisement.
- The user is prompted by a Call-To-Action (CTA) to take a specified next step. For example: click here, call now, sign up, learn more, etc.
- The user is then taken to your site or a dedicated landing page
- They submit their contact information in exchange for one of the aforementioned offers (Lead captured!)
Why Work With Our Email Marketing Team?
Reach Your Audience at the Click of a Button
You can reach an audience at any point with the touch of a button. By focusing on building your own email list of qualified leads, you take your marketing into your own hands, reducing the control that big tech giants like Apple, Facebook, and Google have over your marketing efforts.
You Can Influence Their Buying Decisions
Email marketing offers a unique advantage over other digital marketing platforms in that you can make specific calls to action to a warm audience. Trying to trigger buying decisions on other platforms where prospects are usually cold leads (don’t know you or your product) is much more difficult.
Email marketing has some of the most promising numbers to back it in contrast to other digital marketing channels. It has record high click-through rates at 2.6%, virtually non-existent unsubscribe rates of 0.1% on average, and an average open rate of 18%.
It’ll Save You a boatload of time
Considering the lack of physical demand, email blasts can reach hundreds or even thousands of qualified leads in a matter of seconds without packaging or mailing anything by hand.
Detailed Insight Into Your Email Analytics
Any good email marketing software should provide you with detailed insights into the results of your campaigns. Analytics allows the sender to test subject lines, offers, and more for a deeper understanding of what works and what doesn’t.
Keep Your Audience Engaged And Loyal
For the sole purpose of maintaining brand loyalty and retention, email marketing is superior to all digital marketing platforms. The main reason is its low cost, allowing for regular interactions between the customer and business to take place cheaply, while also providing an opportunity for driving sales.
Our Minneapolis Email Marketing Agency Services
Our email marketing agency has worked with countless small businesses, providing full-service cost-effective email marketing to anyone looking to jumpstart their results.
Email Marketing Campaign Strategy
Developing a successful email marketing strategy requires expert knowledge, technical know-how, design expertise, compelling copywriting, and a clear understanding of your company’s goals. Our team will take the time to understand your company, your audience, and your goals, before developing any sort of email strategy.
Expert Advice & Guidance
When you work with CG Marketing Group, you can use us as if we’re an extension of your business. Our team is your team. Whether you have questions about email strategy, design, analytics, or just want general advice on email marketing, we’re there to provide an answer.
Email Campaign Design
Designing a captivating email template takes more than just typing a few words into the text body and clicking send. Our team will design an email template for you from scratch based on your brand’s colors, font, and messaging to ensure your brand and offer are being communicated effectively at every stage of the customer interaction.
Analytics can be … well, boring. They can also be confusing to the untrained eye. Our email marketing experts will examine your email analytics to provide insight into what’s working and how it can be optimized. This will ensure that as time goes on your email campaigns not only get results but continuously improve.
Managing campaigns can be tedious. Our email marketing experts closely watch campaigns to ensure emails are being delivered, opened, clicked, and converting.
Newsletter emails are a great way to promote lead generation, customer education, engagement, retention, and drive new sales. Our team will help you strategize, design, and execute a newsletter strategy that will exceed your company’s goals.
Automated Email Campaigns
Automating your email campaigns (drip campaigns) compounds the inherent benefits of email marketing by leveraging AI automation. All types of emails can be drafted ahead of time to be sent out at certain intervals. Our team can compose your emails for weeks ahead of time, leaving room for other digital marketing activities to be attended to.
eCommerce Email Marketing
Email marketing for eCommerce brands is an industry standard. Things like welcome emails abandoned cart emails, and order confirmation emails are all integral to a smooth online shopping experience. Take the burden off of yourself and let our Minneapolis email marketing agency can do the heavy lifting.