Minneapolis SEO Company
Everyone wants more traffic to their website. Search engine optimization is complicated but powerful. It’s the driving force behind exponential growth and long-term ROI for your site and business. Our Minneapolis SEO company is home to a talented team of experts with a strong track record in improving search engine optimization.
With SEO being such a complicated strategy that never stops changing, hiring an SEO agency is a no-brainer. CG Marketing Group specializes in helping small businesses get found by their ideal customers by increasing their website rankings on Google (nationally or locally).
We act as an extension of your business—your success is our success. We’re dedicated to providing you with top-of-the-line service and changing the way you value marketing. We guarantee you’ll get results, and we have the track record to prove it.
Why Should You Work With Us?
SEO always works. Our MN SEO team is gifted at helping websites rank locally and nationally.
SEO doesn’t have to break the bank. Our SEO services are available at several price points to accommodate any business’s budget.
SEO Is A Smart Long-Term Investment
Did you know 68% of online experiences begin with a search engine? SEO works for you around the clock. The work and resources invested into search engine optimization will compound over time, leading to growth for your site.
Our Team Is Educated And Constantly Improving
Whatever your business’s SEO marketing needs are, we can check every box. Whether you need value-rich content writing, local SEO services, or optimized web pages, we’ve got the sauce.
We’ve Got Real Results
CG Marketing Group has been in marketing for over thirty years. We were originally a print and direct mail provider. With the changing of the tides, we’ve evolved into a hybrid agency offering digital and print marketing.
How Our SEO Team Ranks Your Website At The Top Of Google
Ranking at the top of Google’s SERP is hard but possible with the help of an experienced team. With time, research, and expertise, even a new website can rank at the top of Google’s search engine results page (SERP). Our SEO experts employ several fundamental SEO procedures to ensure your website is found when someone searches for your product or service.
Review Your SEO Goals
Having a clear understanding of your business, industry, ideal customer, and company goals is essential to paving the trail for how to best serve you. Our SEO specialists understand various industries, including highly specialized and unique niche markets. Once we understand your business and needs, we’ll perform a website audit to develop an SEO strategy.
SEO Website Audit
An SEO audit gives us a birds-eye view of your overall SEO strengths, weaknesses, and areas of improvement. Some things included in the report are:
- Links and website authority
- Local business listings
- Reviews and ratings
- Google My Business data
- On-site SEO
- Social media presence
An SEO audit will clear the fog from the path to building a better-performing website, making it clear what the next steps are.
Every industry has certain keywords that drive online searches. When writing or updating content, using relevant keywords and keyword strings plays an important role in getting Google to show your content on the search engine results page (SERP). Our SEO experts will take the time to understand your driving keywords, as well as strategize and research any long-tail or related keywords that can be implemented into your content. We use various keyword research tools to find the best candidates for your website to help you rank.
Structuring your on-page SEO for search engines involves several key details. You must write content that is valuable to the reader, with relevant keywords in the headlines and body, clean HTML tag structure, and include high-resolution imagery. Optimizing your content and headlines will ensure relevant traffic arrives on your site while cleaning up your HTML tags and images will tell Google you have a fast, high-quality website.
Off-page SEO is when other well-known websites link back to your page (external links). Google sees these external links as a sign of trustworthiness and authority. With the help of social media, local business listings, our expert content writing team, and link building, your website will earn Google’s trust.
Technical SEO is one of the most essential parts of SEO. When making a website, certain errors happen, and technical SEO is the process of fixing those errors. Images need alt text, pages must load fast, 404s must be redirected, and so on. A site with fewer errors (good site health) is just another piece of the search engine ranking puzzle.
Having an up-to-date Google My Business (GMB) listing is vital to helping your small business get found locally. A great GMB profile will inform readers about your business while showing them where to find you.
Setting up other local business listings such as BBB, Foursquare, Yelp, Yellowpages, etc, will help off-page SEO and local SEO simultaneously. Our team will set up, optimize, and manage your local business profiles for you, guaranteeing your presence in the local community is known.
Ongoing SEO Management
Effective SEO marketing is more than a one-and-done project. Staying ahead of your competition, bringing value to your customers, and driving growth requires constant adjustment and monitoring of your SEO. Google’s algorithms constantly change, and without knowledgeable SEO experts on your team, keeping up is virtually impossible.
Fortunately for small businesses, CG Marketing Group is an experienced Minneapolis SEO company. Complete your SEO audit today and we’ll reach out to you to discuss the next steps.
Local SEO Minneapolis
Local SEO is essential. Did you know 86% of customers use Google Maps to find local businesses? Or that 62% of consumers will disregard a local business if they can’t find them online? That’s just the tip of the local SEO iceberg. Our team is highly skilled at getting you to rank using our local SEO in Minneapolis
It’s amazing that even with the obvious power of local SEO, over half of all local businesses have yet to claim their Google My Business listing. Still not convinced that you need local SEO services? What if we told you that 78% of local mobile searches result in an offline purchase?
Okay, local SEO is important … but what is it?
What Is Local SEO?
How do you get found by your potential customers nearby? You do it with Local SEO.
Local Search Engine Optimization is the process of optimizing a business’s online presence to be easily discovered on search engines in a particular geographic area.
While traditional SEO attempts to rank a website nationally or locally, Local SEO takes into account “local”, “near me”, and geo-related keyword searches like “Minneapolis Local SEO services” or “Local SEO services near me” for example.
Our Minneapolis Local SEO Services & Tools
With the help of your free local SEO audit report, we can uncover valuable insights into the health of your business’s local SEO profile. With these insights, our SEO specialists will be able to create a detailed local SEO strategy tailored to your business’s current strengths and areas of improvement. Local SEO essentials will be analyzed including Google My Business, NAP citations, and more. We also optimize the on-page SEO of your website such as keywords, metadata, and schema code.
Reaching your ideal audience in a particular geographical location requires the use of keyword research tools to find geographical keywords tailored to that area. Keywords must be niche-specific and geo-targeted. Our local SEO experts identify the best keywords for your website and industry then develop a content optimization roadmap.
Google My Business Optimization
Formerly Google My Business, your Google Business Profile listing is one of your biggest assets as a small business. Google My Business optimization is vital to get ranked in the local 3 pack (see image) when a customer searches for your product or service. Part of optimizing your GMB listing involves listing all of your services, locations, phone number, images, and making frequent posts. Additionally, having a process for getting Google Reviews is highly important, as Google Reviews are a significant local SEO ranking factor.
Our local SEO services optimize your web pages, on-page keywords, and metadata for geo-targeted audiences. Including geographical as well as industry-related keywords into your content helps with local ranking.
NAP Citation Oversight
NAP stands for Name, Address, Phone (Number). By listing your business’s NAP on local directories such as Yelp, FourSquare, and Yellowpages for example, you can instantly boost your website’s authority and ranking. These directories can be leveraged for higher rankings because search engines see them as high-value. Our local SEO agency will set up, optimize, and manage your local NAP citations for you. If any new platforms happen to gain popularity, we’ll be sure to add you to those as well.
The benefits of writing valuable content are practically limitless, but some of our favorites include improved SEO, lead generation, traffic, sales, brand trust, and authority. Content writing is one of the most practical (and cost-effective) tools in the digital marketing tool belt. Our local SEO agency will develop a content strategy to help bring value to your readers and drive more traffic to your business.
Local Social Media Advertising
Our local social media advertising agency uses platforms such as NextDoor, Facebook, and Instagram to help bring awareness to your brand. When it comes to driving traffic and generating leads, these social media platforms are practical and cost-effective. How do you know if you’re ready for social media marketing? Needing local SEO is a great jumping-off point.
How Will Local SEO in Minneapolis Improve Your Small Business?
Entrusting your business’s success to chance just won’t cut it in today’s competitive market. Taking the time to work with an expert local SEO team means guaranteed results. With an optimized local SEO presence you can expect:
Higher Local Ranking On Google’s Search Engine Results Page
According to Forbes, when you search for something locally with the intent to buy, you’re going to end up clicking on one of the first 5 organic results. Very few Google users are going to search beyond the first page results. This is why it’s essential to do local SEO correctly or work with an SEO agency. An SEO agency can help you crack the code on reaching your local customers where they’re at.
Building a community is so important to small businesses and can help them get repeat customers and referrals. Sparking discussion online can earn you shares, likes, reviews, blog posts, and valuable backlinks. Local consumers and businesses are more invested than ever in supporting local small businesses, so make sure they can find you.
Increased Foot Traffic
By employing local SEO best practices, you can not only increase foot traffic, but you can expect this traffic to be relevant and qualified to buy. Increasing foot traffic will lead to sales and a boost in overall revenue.
Relevant & Qualified Traffic (Online & Offline)
Applying local SEO best practices helps drive relevant and qualified traffic to your website and or storefront. A common SEO mistake is neglecting to target locally, resulting in your local business being found nationally or even globally. While this might not be a downside for some businesses, those who rely on both local and national traffic need to use a localized SEO approach when appropriate.
So you’ve optimized your website and storefront using the local SEO best practices. As a result, your qualified foot traffic and website traffic has increased. Assuming your website, copywriting, branding, and messaging are all resonating with your audience, increased sales are inevitable!
Savings On Marketing Costs
Organic search results tend to perform better than paid ads. If you can successfully work your way onto the first page of Google, you’ve got yourself a form of free advertisement that works in perpetuity. Manage your local SEO effectively and you can maintain your spot for years to come.
Build Brand Trust And Authority
Getting in the highly-coveted #1 spot on Google (or somewhere close) tells customers that your business is trustworthy. Outranking your competition will help customers see you as an authority in your given industry. All of these benefits result in a positive feedback loop, leading to steady growth for your business online and off.
Why Choose Us For Local SEO in Minneapolis?
We Always Get Results
Local SEO is a science. There is a scientific process to powerful SEO. When executed properly, results always follow. Helping websites rank locally and nationally is a special skill we pride ourselves on.
Local SEO Services Are Cost-Effective
We believe in offering Good, Better, Best to all businesses. No matter the budget, you will always get a good service.
Investing In Local SEO Is A Permanent Investment
Optimizing your website, GMB listing, and local NAP citations generally will not go away anytime soon. This means the work we do today will come to help your business stay relevant year-round.
Expert Team With Diverse Skillsets
CG Marketing Group aims to be an extension of your company. Our expert team can provide your business with all the essential marketing skills you need to launch an effective campaign.
We’ve Got Real Results
CG Marketing Group was originally a print-marketing company. With technology becoming more integral to marketing, we hope to help other businesses add this more modern form of marketing to their arsenal.
By working with our local SEO agency you can leverage our expertise and produce positive results for your business without learning the nitty-gritty. Our goal is to help ease your mind while we make your business thrive.