What is pay-per-click (PPC) advertising?

Pay-per-click (PPC) is a type of digital advertising. PPC means you bid on and pay for your ad to show up higher on search engines such as Google and Bing. You only pay when your ad is clicked on. The Google PPC platform is called Google Ads (formerly AdWords) and anyone can use it. You can also utilize pay-per-click advertising on social channels such as Facebook, LinkedIn, and Twitter.

What does PPC stand for?

PPC stands for Pay-Per-Click. Pay-Per-Click refers to the process of paying each time someone clicks on one of your digital marketing advertisements.

A winning PPC strategy makes these types of ads worth it and can be a significant source of income for many businesses. A winning PPC strategy can be described as a campaign that generates more revenue than is required to run it. Finding a winning PPC strategy is the ultimate goal of running Pay-Per-Click advertisements.

Creating PPC campaigns involves finding intent-based keywords that potential customers may use to search for products or services your small business provides. Once you have a keyword list, bidding budgets and targeting options are strategized for best results.

Home » Minneapolis Digital Marketing » Pay-Per-Click (PPC) Minneapolis

Minneapolis PPC Management Company

PPC management icon man showcasing statistics graphs and analytics

If you’re looking to bring awareness to a new website, scale your business, or compensate for a slow season, Pay-Per-Click (PPC) ads may be the perfect avenue. In fact, PPC visitors are 50% more likely to purchase something than organic visitors. If you need to grow, our Minneapolis PPC management company can provide expert pay-per-click services to your small business.

With the help of PPC ads, you can shortcut your way to a higher ranking in Google, and even pay for ad space on social media sites. Earning higher organic Google rankings generally takes a significant amount of time and resources. So if you’re looking for immediate results, PPC ads are your best bet.

Boost Your Business With PPC Today!

What Are Pay-Per-Click (PPC) Ads?

Pay-Per-Click ads can help your small business promote brand awareness, and get immediate results by increasing traffic, lead generation, and scalability. PPC ads come in many variations, the most widely recognized being Google Search Ads. Google Search Ads allow for a website owner to pay for a placement at the top of the Google Search Engine Results Page (SERP).

Other variations of PPC ads include social media advertising, display ads, Google Shopping ads, and Youtube ads. PPC ads are often charged by clicks, not impressions. Meaning you only pay when someone clicks on your ad.

With strategic messaging, offers, and landing pages, you can expect significant improvements in your short-term KPI’s.

What Are The Different Kinds Of Pay-Per-Click Ads?

Done right, PPC search engine marketing can be a reliable channel for a return on investment. Depending on the industry, some types of PPC ads are better than others. Knowing which type of ad to use for your business is vital to your campaign’s success. Our PPC management team will take the time to understand your industry and goals for the best results.

Search Ads

PPC search ads are the most well-known, considering we see them almost every time we make a Google search. These types of ads also appear on other search engines such as Bing, DuckDuckGo, and Yahoo. You can identify Google search ads by looking for the word “Ad” at the top left of a search result.

PPC management example of Google search ad Carpet cleaners Apple Valley

Search ads are dictated by custom keyword targeting, with each keyword having its own cost-per-click (CPC). Keyword bids are placed, telling the search engine how much you’re willing to pay for a click each keyword.

Display Ads

PPC display ads are visual ads showing an image and or description of your product or service. It’s estimated that display ads reach up to 90% of internet users.

PPC management example of Google Display ad Olly sleep supplements

Display ads appear on Google’s partner sites. These partner sites are called the Display Network and there are estimated to be about 2 million websites on it.

Unlike search ads, display ads don’t appear after a search prompt on a search engine. Rather, display ads are shown to users who have expressed interest in a particular product or service in the past. Because of this, display ads don’t convert as well as intent-based search ads. But on the plus side display ads are more affordable than search ads.

Video Ads

Video marketing is popular and effective. According to Hubspot, video is the most commonly used content marketing format, passing blogs and infographics.

PPC video ads are played before other videos on YouTube and additional video partners on Google’s Display Network. Video ads are a unique way to reach new audiences and tell them your brand story.

Example of YouTube PPC video ad

Shopping Ads

Shopping ads are displayed on the top of the Google search engine results page. These ads are displayed with an image, price, and description of the item. Shopping ads are ideal for eCommerce brands with large product catalogs.

Example of Google PPC Shopping ads "Nootropics"

Thanks to the convenience of the shopping ads carousel, clicks on shopping ads have a much higher chance of converting compared to search ads. This is because the customer gets a preview of the price and product before clicking through.

Shopping ads have the benefit of higher conversion rates as well as appearing for free in the Google Shopping tab. For eCommerce brands that have an established Google Shopping catalog, this can be a nice bonus.

Social Media Ads

Social media advertising continues to be one of the most effective paid advertising channels. According to Sprout Social, social media advertising is ranked second in success behind search engine marketing by B2B marketers.

PPC social media ads use interests, hobbies, age demographics, and location targeting to reach customers who might be interested in your product or service. Because of the vast amount of targeting information available to advertisers, these types of ads can have great ROI.

Gmail Sponsored PPC Ads allow for advertisers to create ads for display inside the Gmail desktop or mobile app.

Remarketing Ads

PPC remarketing ads give advertisers the ability to connect with potential customers who have visited your website at some point in the past. Remarketing ads can be a great way to increase brand recall and spark awareness. These types of ads tend to be more affordable and convert well due to their previous knowledge of your business.

Boost Your Business With PPC Today!

The Benefits Of Working With Our PPC Management Company

Instant Results Without Needing SEO

PPC ads are a great way to get short-term instant results for your marketing efforts. Contrasting with content and SEO which can take several months to see results, PPC ads are perfect for that instant gratification hit. However, most campaigns need two to three months for optimization and improvements to garner the desired outcome.

Measurable Outcomes

PPC ads offer detailed insights into your campaign results such as clicks, conversions, and impressions. The metrics available for your PPC campaigns give us valuable data used for adjusting your ads for better ROI.

Brand Awareness

A perk of doing paid PPC ads is the additional brand awareness from all the new impressions your website is getting. For this reason, PPC is something of an investment into brand recognition, and not strictly a way to get fast results for your small business.

Highly Targeted Audiences

Thanks to the intent-based nature of Google searches and the vast amount of targeting data available, the prospects seeing your ads are some of the most qualified customers. The levels of customization PPC ads offer to advertisers are unmatched.

Offset Consequential Algorithm Changes

On occasion, search engines will release SEO and algorithm updates. It’s not possible for these changes to negatively affect your website’s performance and rankings. Fortunately, CG Marketing Group is home to SEO experts who can use PPC campaigns as a temporary strategy to offset consequential algorithm changes.

PPC Ads Have High ROI Potential

A winning PPC advertising strategy can produce a high ROI. Our PPC management team strives to find winning PPC campaigns for your business by using constant iteration and observation.

Boost Your Business With PPC Today!

Our PPC Management Services

PPC & Google Ads Management Services

PPC marketing management encompasses all PPC activities including campaign setup, keyword research, and landing page optimization. Our team will ensure that your budget is met and your campaigns are optimized for performance.

Keyword Research

The first step of any effective PPC marketing campaign is choosing the best keywords. With the help of various keyword tools, our PPC management team will conduct research to find the best keywords for your campaigns. Some factors considered for ideal keywords are intent, estimated cost-per-click (CPC), competition, and search volume.

Search Engine Advertising

Search engine advertising involves creating PPC campaigns specifically for search engines such as Google and Bing. These ads appear at the top of the search engine results pages (SERP). Keyword bids are placed by the advertisers, and each time a user clicks the link labeled “Ad” the advertiser pays a cost-per-click (CPC) fee. Our PPC management team will compose and manage your keyword and bid strategies as part of our Search Engine Advertising services.

Social Media Advertising

Using paid social media advertising can be highly effective for various industries that have audiences frequently using social media. These advertising platforms are cost-effective and tools best used for brand awareness, impressions, and lead generation. Our social media marketing agency will craft attention-grabbing copy, images, and offers to help foster ROI.

Why Choose CG Marketing Group For Your PPC Ads?

We Guarantee Our Work

With proper targeting, strategy, and landing page optimization, any campaign can be effective and produce results. Our PPC management team will continue to optimize your ads until a winning strategy is created.

Detailed Insights

Our team provides frequent reporting on the success and management of your PPC campaigns.

Expert Team

CG Marketing Group aims to be an extension of your company. Our expert team can provide your business with all the essential marketing skills you need to launch an effective campaign.

We’re A Long-Standing Minneapolis PPC Management Company

So is PPC worth it? We know so. With the proper keyword strategy, optimized landing pages, and a great team to back you up, your PPC campaign could be the beginning of a sales wild fire. CG Marketing Group was originally a print-marketing company. With technology becoming more integral to marketing, we hope to help other businesses add this more modern form of marketing to their arsenal.

By working with our local SEO agency you can leverage our expertise and produce positive results for your business without learning the nitty-gritty. Our goal is to help ease your mind while we make your business thrive.

Boost Your Business With PPC Today!