Social Media Marketing Minneapolis
So you need social media marketing in Minneapolis? Social media marketing services are becoming increasingly popular with each passing moment. For some, social media is their only form of news and media consumption.
Not only do most users find social media to be important in their lives, but search engines also use social media presence as a means of ranking websites. Without a social media presence, your small business’s marketing is likely missing out on several opportunities for reaching new customers.
Social media as a marketing tool can be highly effective in many ways. These platforms can be used for brand awareness, brand management, lead generation, paid advertising, and can assist in selling physical products. The list of benefits continues to grow as new updates are pushed out to the platforms on a regular basis. So how do you know your business is ready for social media marketing? You can read our guide on the 3 signs your business is ready for social media here.
What Is Social Media Marketing?
Social media marketing is the process of creating and engaging with social media content for the purpose of reaching new audiences on social platforms. There are 3 facets of our social media marketing services:
- Social Media Marketing (free/organic)
- Social Media Advertising (paid/sponsored)
- Social Media Management (brand management)
Using social media has become an essential part of staying competitive in almost every industry. Reaching new audiences and maintaining healthy SEO rankings are two of the most essential benefits of using social media marketing for small businesses.
What Social Media Platforms Should You Use?
Facebook Marketing Services
Facebook marketing is arguably the most popular channel for social media marketing. It also happens to be one of the most cost-effective. With the tools available on the Facebook ads manager, you can reach highly targeted audiences who are likely to be interested in your product or service.
Facebook marketing can be done for free (organic) or paid (promoted). Paid Facebook advertising will produce the most immediate results and is a great tool for brand management, brand awareness, and lead generation. Our Facebook marketing company will assist in creating compelling Facebook ad copy, imagery, and offers for your audience to help drive growth to your brand.
Instagram Marketing Services
Instagram marketing gives us the opportunity to tell your brand’s story to a younger audience on a highly engaging platform. Instagram is a deeply visual platform where sharing captivating imagery (or video) is encouraged and often shared with other users.
With a strategic approach to Instagram marketing, you can quickly drive engagement, shares, and clicks to your small business. Our Instagram marketing company creates content calendars, attention-grabbing visual content, and compelling ad copy to help influence these outcomes.
YouTube Marketing Services
72% of businesses say that video has improved their conversion rate. Video marketing has become one of the most effective forms of marketing due to its highly engaging nature. With well-produced videos for use in YouTube marketing, your small business can reach new audiences in pre-roll ads on popular videos.
LinkedIn Marketing Services
LinkedIn is a social media platform for business professionals and organizations. LinkedIn marketing is an effective social media marketing tool for establishing B2B relationships, promoting blogs, articles, and recruiting. If your small business could benefit from building B2B relationships or promoting professional content, LinkedIn marketing could be a perfect fit.
Twitter Marketing Services
Twitter offers some unique opportunities for marketing your small business in a different way. Twitter marketing is widely used as a platform for businesses to express their personality, provide customer support, build a community, and stay up-to-date with trends and current events.
If Twitter marketing could be beneficial for your small business, our Twitter marketing specialists will help you integrate Twitter into your social media marketing arsenal and develop your brand’s personality.
Our Minneapolis Social Media Marketing Services
Content & Copywriting
A good social media profile needs good copywriting. Your social media posts should focus on intent, branding, calls to action, and solving your customer’s problems. Our social media marketing services can assist in creating value-rich content ideas for your social media, as well as writing compelling copy.
Consumers love to engage with relevant content on social media. It can be a great place to encourage brand engagement from your audience. Creating lead generation systems like giveaways, quizzes, surveys, discounts, and other lead magnets can help grow an email list in a short amount of time. Your email marketing can benefit greatly from the high participation rate of social media lead magnets. Our social media marketing services assist in creating engaging lead magnets for your brand for use with organic and paid traffic.
Managing your brand’s identity on social media is important, but it can be time-consuming. Our social media marketing team is skilled in creating content calendars, writing content copy, and managing your brand’s online personality in a professional and fun manner! We create social media content for you to encourage your audience to develop trust and engagement with your business.
Pay-Per-Click (PPC) Advertising
Platforms such as Facebook and Instagram offer business owners the opportunity to advertise their services to highly-targeted audiences in a cost-effective way. Businesses can leverage the user data on these social media platforms to deliver custom advertisements to their ideal customers via “Sponsored Ads”. Our social media marketing experts recommend using these tools to encourage lead generation, website traffic, eCommerce advertisement, and brand awareness. Our social media marketing team creates ads designed to drive invaluable actions to your business, leading to increased sales and brand awareness.
Search Engine Optimization (SEO)
By sharing value-rich content to your audience on social media, a natural outcome is sharing and backlinking. Our social media services improve your website traffic and SEO by creating and sharing unique, compelling content for your website and social media. The more your content is shared and linked to, the more your SEO rankings can improve over time.
Benefits of Social Media Marketing Services
When appropriate, social media marketing can be a powerful tool for various businesses and industries. A social media marketing strategy right for your business will take into account which platform is home to your ideal customers, and what kind of impact you want to have on them. The myriad benefits of social media marketing can have a significant impact on your business’s ability to generate leads, sales, and engage with your customers where they’re at online.
If you plan to do your own social media marketing, we recommend reading our guide on how not to suck at social media. If you intend on working with an agency such as CG Marketing Group, continue reading and consider reaching out to us.
Considering that Facebook alone amasses 2.7 billion active users per month, and the average consumer uses social media for 144 minutes per day, using social media marketing to help promote your business should be a no-brainer. Done right, supplementing your marketing with social media virtually guarantees your business increased reach and impressions on the web.
Additional Stream of Leads
Social media marketing is a great place to collect leads for your business. Using lead generation tools like giveaways, quizzes, surveys, and lead magnets can help brands engage with and provide value to their customers while growing their email list. Our social media marketing services can help determine which social media channels make sense for your brand, and can even design lead generation tools for you.
Social media marketing is not only effective but can be creatively inspiring and fun. With the help of social media channels, you have full creative autonomy over how your brand is perceived by your customers.
Similar to website design, the design of your content feed communicates far more than just words and pictures. Your branding, messaging, tone, and personality all come through when creating content for social media. To keep audiences engaged our social media experts will always keep things fun when creating content for your feed.
Segmented Marketing Channels
Each social media marketing channel has unique benefits and user bases. Depending on your business and industry, it doesn’t always make sense to use every platform. Your business may have more customers on Facebook compared to Instagram, for example.
The uniqueness of each platform is often an overlooked aspect of social media. Our social media marketing services provide a vast understanding of each platform and can help distinguish which channels are most appropriate for your small business.
Improve ROI & Profits
Social media channels offer an opportunity to small businesses for low-cost impressions and the possibility for virality. Organic reach on social media does take time to cultivate, but with the help of social media PPC ads, anyone can affordably become overnight celebrities in their community.
Social media PPC ads increase the opportunities to reach ideal customers and give small businesses more chances to hit their key performance indicators (KPI). Our social media marketing company can help your business build an organic following and use social PPC ads to generate more sales.
Improved SEO Rankings
Your social media profiles act as Name Address Phone Number (NAP) citations for your business which helps SEO. Additionally, sharing your content on these platforms to relevant audiences increases the likelihood of your content being shared across the internet. Social media marketing gives your brand a chance to share your blogs and articles, which are great ways to drive organic traffic to your site and improve your SEO.
Reach Your Audience More Frequently
When thinking of social media marketing, think of the user’s attention as a commodity. Users of social media spend increasingly more time on these platforms each day. Having a social media presence will drastically improve your reach online and the frequency of your brand’s impressions. Placing your brand where your customers are (social media) is starting to become a necessity and not just an option.
Improved Brand Trust & Authority
Using social media marketing to tell your story and share value-rich content with your audience will help foster trust and authority in your brand. Consumers are increasingly placing their trust in brands that are active on social media as well as engagement from brands. Consumers see these behaviors as stepping stones to more meaningful and genuine brand relationships.
Minneapolis Social Media Advertising Services
Promoting your small business has never been easier. Social media advertising services give business owners the chance to take their results into their own hands and use paid tools to:
- Reach new customers
- Sell physical products
- Compensate for a slow season
- and so much more
With the help of social media advertising tools, social media experts can create engaging ads and deliver them to your prospects where they spend their time online. Best of all, these platforms are affordable and can produce transformative results.
An Introduction To Social Media Advertising
Social media advertising is the process of creating promoted content in the form of video, image, and text ads to encourage action from social media platforms. Facebook, Instagram, Pinterest, & Twitter all have paid marketing tools available for use to anyone. These tools allow small business owners to advertise locally, nationally, or globally, to their ideal customers using audience targeting data.
The targeting variability in paid social media advertising is vast. Targeting options include:
- And connections
With such specific audiences, social media advertising can be a significant source of income for businesses.
Social Media Marketing vs. Social Media Advertising
Social media marketing and social media advertising are two very different landscapes. Advertising involves creating paid promotions to target qualified audiences at scale. Organic social media marketing involves unpaid endeavors. Free and organic social media marketing activities include sharing content, links, images, videos, stories, and more.
Using these strategies in tandem is powerful. With the assistance of paid social media advertising, your organic marketing efforts can receive significantly more opportunities for engagement and exposure. Social media marketing and advertising can be an effective combo for increasing reach, impressions, engagement, and brand awareness.
Our Social Media Advertising Services
Sponsored Social Media Advertisements
Creating, writing, and designing effective social media advertisements is hard. Our social media advertising team will take the time to understand your company’s unique sales proposition, and your goals to create winning campaigns. With a clear vision, our team determines the most appropriate marketing channels for you and launches campaigns on your behalf with constant expert monitoring.
Social Media Brand Management
Part of creating advertisements for social media is remembering branding. Your brand’s voice, tone, and design are always respected when creating ads and representing your online personality. Our social media advertising team is skilled at adapting offers and messaging to perfectly represent your brand in a fun and professional manner.
Social Media Content Creation
Creating social media advertisements requires knowledge of copywriting, design, consumer psychology, and technical prowess. Without these important parts, creating your own social media ads could prove to be difficult.
Social Media Copywriting
Our social media copywriting experts have a vast knowledge of consumer psychology, calls to action, and effective means of driving cash-generating actions from your customers.
Benefits Of Using Social Media Advertising
Using paid social media advertising to supplement your organic content strategy should be standard practice for any small business. Relying on organic impressions and reach can take months and sometimes even years to grow a significant online following. By supplementing your organic strategy with paid advertising your brand can have a quantum leap in impressions overnight.
Get Ahead Of The Competition
While your competitors spend months trying to gain a following on social media using organic and free methods, you can get ahead of them by including paid social media advertising in your marketing toolbelt.
Implement this into your marketing strategy to quickly see increased brand awareness, increased engagement, and a boost in revenue.
Our team will be able to provide you with important insights into your campaigns with actionable steps to improve and optimize them. Details available to us in these tools include:
Engagement rate is the total number of engagements divided by the total number of unique users reached. Your engagement rate can tell us a lot about whether or not your ad is being received well by the intended audience. A low engagement rate will tell us something needs adjusting in the messaging, copy, offer, or visual content used in the ads.
Reach tells us how many unique viewers our ads have been shown to and does not take into account how many times those individuals have seen our ads.
Impressions tell us how many times our advertisements have been shown to viewers. Social media advertisements will usually be shown to users more than once, so this number is generally close to or higher than the reach number.
Cost-per-click takes our total ad spend over the life of the campaign and divides it by the number of clicks. The average CPC in Facebook ads is $1.72. A high CPC will tell us that the ad needs a second look and should be revised. A low CPC indicates that an ad is performing well and a winning formula has been found.
When appropriate, ads with a low CPC should be run continuously, especially if they are generating a positive ROI. The winning strategy used in these ads should also be noted for use in future advertisements.
Clickthrough rate (CTR)
Clickthrough rate is calculated by taking the number of clicks an advertisement receives and dividing it by the number of times the ad has been shown. For advertisements with clear calls to action, monitoring CTR is vital to determine if your ad is successful.
Cost-per-mille is the cost per 1000 impressions, usually measured when running brand awareness campaigns.
When attempting to drive specific calls to action such as calls, clicks, downloads, sign-ups, etc CPA is a good indicator of the ad’s relevance with a given audience. The higher the CPA, the less relevant or compelling your offer is.
Improved Brand Recognition
Using social media advertising services is a solid way to improve brand recognition, especially when targeting a small geographical area or online audience. Targeting small, qualified audiences repeatedly with branded content will keep your brand in the back of their mind. This kind of marketing also helps to inspire word-of-mouth recommendations and sales.
Using social media advertising services to boost or sponsor your content can make dramatic improvements to your online engagement. Engagement campaigns can be used to promote your favorite high-quality and popular content.
Save On Marketing Costs
Social media advertising remains one of the most cost-effective means of driving valuable actions from customers. A fairly large budget can go a long way on these platforms and has the potential to produce significant results for any sized business.
Sharing quality content on social media can help drive shares and backlinks which are key factors in good SEO.
Social Media Management Minneapolis
What is Social Media Management?
Social media is a diverse outlet used by millions. Facebook, TikTok, Instagram, LinkedIn, Snapchat—there’s something for everyone. You’re probably using at least one of these channels for your business, but it might be time to work with a marketing company to manage your accounts. Our team of experts handles Social Media Management in Minneapolis.
There’s no cruise control for social media. You need to keep up with your channels by responding to people’s comments, making frequent posts, and maintaining up-to-date information. Here are a few ways we do it:
- Photos/Graphics: Creation and curation of attractive imagery (in any size and ratio) to best represent your company on a variety of platforms.
- Posts: Development of a content calendar to plan your posts and updates in advance)
- Interaction: Some clients prefer to handle customer interactions themselves, but we can manage any audience engagement.
- And more!
Why Use a Social Media Management Company
Managing a social media account takes time. But most business owners are busy, so social media often gets pushed to the backburner. Since social media needs timeliness and effective communication, it makes sense to work with a partner who can keep your presence active.
Our Social Media Management Services & Process
We help clients improve their existing social media strategies or completely build up a strategy from scratch. Whatever you need, we can make it happen. Our process is easy:
- Meet to discuss business goals. This meeting often includes a content questionnaire.
- Develop a plan that encompasses agreed-upon strategies and objectives.
- Create content calendars outlining posts for the month.
- Implement strategy.
- Monitor social engagement.
Why Choose Us?
We Always Get Returns
Social Media Marketing is a science. With expertly written content, captivating imagery, strategic lead magnets, and irresistible offers, your brand is guaranteed to grow on social media.
Social Media Marketing Is Cost-Effective
Using social media marketing tools such as organic content and paid PPC ads are some of the most cost-effective advertising methods with significant results. No matter your budget, social media marketing can work for you.
Investing In Social Media Is A Lasting Investment
Creating a social media feed is something that lasts. So long as these platforms are here, your social media presence can continue to make lasting impressions on your audience.
Expert Team With Diverse Skillsets
CG Marketing Group aims to be an extension of your company. Our expert team can provide your business with all the essential marketing skills you need to launch an effective campaign.
We’ve Been Around The Block
CG Marketing Group was originally a print-marketing company. With technology becoming more integral to marketing, we hope to help other businesses add this more modern form of marketing to their arsenal.
By utilizing our social media marketing in Minneapolis, you can leverage expertise and produce positive results for your business without learning the nitty-gritty. Our goal is to help ease your mind while we make your business thrive.