Minneapolis Hospice Marketing Company
Our Minneapolis Hospice Marketing Services aim to help palliative and hospice care centers stand out in a highly competitive market and expand their online reach to those in need using modern digital marketing tactics. With nearly 1.6 million entering hospice care each year there is ample demand for high-quality hospice care services.
The new digital marketing landscape provides unique and effective opportunities to reach those in need of hospice care. Our Minneapolis Hospice marketing company helps hospice care facilities adapt and transition to the use of new technologies and hospice lead generation methodology.
If your hospice or palliative care center is failing to appear in relevant local searches, those researching their options will likely opt for another hospice service provider.
Why You Shouldn’t Rely Heavily on Hospice Referrals
Increasing hospice referrals can be an effective growth strategy for reaching more of those in need of your hospice services. In fact, we will share some hospice marketing ideas here that will help you increase hospice referrals.
However, relying heavily on referrals can only go so far and takes control away from the provider. We recommend adopting a hybrid approach to your hospice marketing strategies by implementing free, paid, and referral-based hospice marketing strategies.
Without a proper hospice digital marketing plan, your facility may miss easy growth opportunities such as content marketing, email marketing, SEO, PPC, and social media.
Our Minneapolis Hospice Marketing Services
Content Creation for Hospice Marketing
CG Marketing Group provides high-quality and value-rich hospice content marketing in the form of blogs, articles, website content, email marketing, social media copy, and more. Our expert content marketing team emulates your brand’s tonality and creates content that encourages SEO growth, traffic, conversions, and ROI.
Email Campaigns for Hospice Marketing
Having a strong hospice email marketing strategy will help your organization stand out in several key ways including:
- Facility updates
- Incentivizing referrals
- Brand awareness
- Customer communication
- Sharing valuable content
CG Marketing Group will help your facility write value-rich hospice content for your email list and run email campaigns to encourage communication, referrals, signups, and awareness.
Search Engine Optimization (SEO) for Hospice Marketing
Hospice search engine optimization is the process of increasing your care facility’s online visibility using SEO best practices.
Our Minneapolis hospice marketing company will conduct an SEO audit of your website, social media profiles, and digital marketing operations to illuminate your strengths and weaknesses.
With the insights from our audit, our hospice marketing experts will implement SEO strategies to drive more organic traffic to your website.
Local SEO (Search Engine Optimization) for Hospice Marketing
Local SEO for hospice facilities helps your organization gain visibility in local search queries. A strong local SEO profile helps your company gain prominence in your area and encourages traffic, calls, form submissions, and other important conversion metrics.
Our Minneapolis hospice marketing company will optimize your local citations, use of geo-targeted keywords, and Google My Business listing.
Pay-Per-Click PPC Management for Hospice Marketing
Hospice PPC management gives your care facility the opportunity to supplement a slow period with instant clicks and traffic in a cost-effective way. Our Minneapolis hospice marketing services include creating and managing effective hospice PPC campaigns that drive key conversions and lead generation for your facility.
Social Media Services for Hospice Marketing
Social media marketing for hospice and palliative care facilities is an effective and cost-effective way to increase brand awareness in your area. Other benefits of social media marketing for hospice facilities are brand trust, website traffic, improved SEO, and client communication.
Web Design & Development for Hospice Marketing
Our Minneapolis hospice marketing company designs and develops custom WordPress sites to help your facility stand out from the competition, improve SEO, increase conversions, and optimize the user experience.
How To Market Hospice Services Using Hospice Marketing
Increasing hospice referrals can be done in a number of ways. Our recommended methodology for accomplishing this is using a hybrid marketing approach encompassing free, paid, and word-of-mouth tactics.
By implementing our recommended hospice marketing best practices mentioned here, you can introduce a strong and effective referral strategy to your hospice or palliative care facility.
Here are a few of our recommended tactics for increasing hospice referrals:
- Use a CRM
- Use email marketing to incentivize referrals. Offer a discount, free gift, etc
- Differentiate your agency with modern digital marketing and website design
- Use branding to distinguish and emphasize your Unique Selling Point (USP)
Why Work With Our Minneapolis Hospice Marketing Company?
We Guarantee Your Satisfaction
Our Minneapolis hospice marketing services have stood the test of time and continue to improve as we evolve. We aim to work until your needs are met while providing best-in-class service with our first priority being you. Additionally, we guarantee that your new hospice marketing plan will produce tangible results.
Our Hospice Marketing Services Are A Great Long-Term Investment
Working with a hospice marketing company that can provide valuable insights into your operations, methods, strengths, and weaknesses can help your facility stay competitive in an ever-evolving market. Staying ahead of the competition is more important than ever today. CG Marketing Group helps our clients adopt new and effective hospice digital marketing strategies.
Competitive Pricing and Value
We believe in offering the best possible service to all of our clients. We strive to exceed the call of duty no matter the budget and always go above and beyond for our clients.
Monthly Reporting & Prompt Service
At CG Marketing Group we provide monthly reporting at your convenience to discuss ongoing projects, analytics, and all the important metrics relating to your projects. Additionally, we are available at your request to make changes, updates, or accommodate any requests you may have.