Variable Data Printing Services
Personalization popular and easy to implement with modern technology. We use variable data printing to personalize direct mail pieces so that each recipient gets a slightly different offer, image or information.
What Is Variable Data Printing & Why Should I Use It?
Variable data printing (personalized mail) can have a huge effect on the actions of your customers. A postcard mailer with the customer name can increase a connection. A coupon with a higher offer can increase the chance of a purchase by a customer who hasn’t been to your store in a while.
Personalized mail can even benefit event invitations. Colleges often use the same mail pieces for alumni events but change each “Class of 19XX” year for the recipient.
What We Can Personalize With Variable Data Printing
We can personalize the following in your direct mail campaigns:
- Dates and date ranges
- Graphics and photos
- Deals and offers
- Past purchase info
- Customer data
More Personalized Marketing
This process works for more than just mailing. If you’re hosting an event with printed handouts, you can specify each name, numeric or graphical code, and more.